Category: Advertising

Global TV Media Costs Increase 31.2%

Media inflation is driving up the cost of advertising across channels, with TV most affected, according to WARC’s latest analysis, global advertising trends: the rising cost of incremental reach. This twin trend of declining...

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AdExplainer: Data Clean Rooms

The major walled gardens seized on clean room tech as a way to continue targeting and attributing campaigns based on first-party data, but without exposing user-level data to vendors or advertisers. Using the Disney clean room...

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