“For both buy-and-sell-side marketers, the consumer migration to ad-light and ad-free content offerings indicates an expectation that advertising delivers a useful and contextually relevant experience, and providing ways to...
Read MoreAustralia had the highest ad fraud rate on desktop video globally, more than tripling to 2.4% from from 0.7% in the six months to June, according to Integral Ad Science’s Media Quality Report . Desktop video viewability...
Read MoreCompanies such as VideoAmp and iSpot use ACR to measure audiences and advance alternative currencies, ACR is integrated into most smart TVs, and it is used to enable novel forms of targeting, like showing an ad on CTV to someone...
Read MoreAsked about key factors in deciding to invest in converged campaigns, 94% deemed ability to measure incremental reach of streaming/CTV beyond linear as very or somewhat important, and 92% said the same about transparency of...
Read MoreThe product is a new coding convention called “id-sources.json,” which players in the programmatic advertising supply chain adopt to let other players, like advertisers and ad agencies, know where their ad IDs function—on which...
Read MoreThe guide also features insight from the buy and sell-side, exploring the challenges and opportunities which lie in the year ahead for CTV advertising. As always, our aim is that the guide will provide valuable insight and...
Read MoreFrom driving efficient delivery of programmatic ads on connected TV (CTV), to addressing ad fraud and resolving fragmentation in user identity, the crucial work and standards we develop with our community, here at IAB Tech Lab,...
Read MoreNBCUniversal is running shoppable TV ads on its Peacock streaming service, and YouTube announced on Oct. 4 that it is extending its video action campaign ad format to its CTV app so that an advertiser can display a link on the...
Read MoreRather than relying on just waterfalls and tags, these platforms fetch all demand at once so that CTV publishers can run a unified auction for programmatic demand while simultaneously managing direct-sold campaigns and preferred...
Read MoreA majority of advertisers believe that the budgeting/ planning and campaign activation phases are most in need of greater convergence. Three in four advertisers believe data driven linear gives brands the very best of TV and...
Read MoreUncommon Goods, a competitor to Etsy that sells mostly domestic-made items such as personalized drinkware and jewelry, had recently seen many of its online channels plateau in terms of advertising effectiveness, Hashemi said,...
Read More“I’ve done [rebranding] at a number of companies, and what you find, particularly when you’re at an organization that has the standing of Nielsen and has been around for a really long time, [is it can] become known for one...
Read MoreAs part of its product development efforts, the company today announced it is unifying its various streaming solutions in one centralized measurement suite that will include both subscription-based and free ad-supported models...
Read MoreThat’s a really big thing now for broadcasters as they transition to impression-based buying increasingly as is done in OTT or Connected TV (CTV) environments. Otten traces his professional life to the digital world where...
Read MoreClear majorities agreed that addressable is a reliable way to reach their audiences, and that they are satisfied with the results of their addressable campaigns (85% and 79%, respectively). The survey built on research on...
Read MoreWith data integrated and commingled across all channels, including CTV, you can accurately target your ideal audience, gauge the effectiveness of your message due to the resulting behaviors and then continue to connect beyond...
Read MorePrivacy and consumer data solutions in the market have “hinged on the principles of notice and choice” for too long, said Rebecca Kelly Slaughter, one of five FTC commissioners, in a keynote last week at the Better Business...
Read MoreCurious about what the industry as a whole was thinking on the subject, last week I reached out to the Research Wonks, a forum for those involved in media and advertising research, analytics and data science. “I have...
Read MoreAntoine Rouzaud, data scientist at Criteo, detailed in late September a test on how well FLoC cohorts served the marketers’ needs for matching ads to people and optimizing return on ad spend. Testing of FLEDGE — the...
Read MoreIn early experiments for video action campaigns on TV screens, over 90% of conversions coming from CTV would not have been reachable on mobile and desktop devices,” said Romana Pawar, the director of product management for...
Read MoreOnline marketing has gotten ever-more complex since cookies lost their full powers to track consumers from website to website and since device identifiers started disappearing, thanks to actions from companies such as Apple to...
Read MoreAlthough many brands had a “real-time marketing” moment on Twitter today, this outage has widespread implications to the advertising ecosystem given the fact that ads weren’t being served for over six hours across Facebook and...
Read MoreThe Interactive Advertising Bureau (IAB) Tech Lab, a technology group at the leading standards-setting industry group, today announced that it is rolling out a new standard – dubbed ads.cert 2.0 – designed to combat ad fraud...
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