Major streaming advertising video-on-demand (AVOD) players showed a slight 3.4% decline in business to $1.6 billion in the first quarter of 2023, according to analysis from MoffettNathanson Research. But for full-year 2023, business for all major AVOD platforms is estimated to see recovery with double-digit percent gain…
Read MoreCredit: Tuesday Temptation via Unsplash Australia’s advertising market will grow marginally slower at 3.2% in 2023, according to the latest dentsu Global Ad Spend Forecasts report. Craig Cooper, chief investment officer, Carat Australia, says dentsu’s mid-year ad spend forecast for 2023 in Australia has been marginally lowered to 3.2% growth due to a soft…
Read MoreDisney made it official with an SEC filing after the markets closed Friday, saying it would take $1.5 billion in writedowns associated with removing streaming programming from its platforms. The number came in on the low end of a range provided by the company last month when it released its quarterly earnings. (Read the new filing HERE .) Like other media companies, Disney has b…
Read MoreDiscovery’s merged streaming service Max, one aspect of the combination of HBO Max and discovery+ ’s libraries that hasn’t yet been widely discussed is that the new service appears to have significantly lowered the number of...
Read MoreThe network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region. This past summer, the FBI...
Read MoreEven amongst the most challenging use cases, such as measurement and attribution, there are in-market examples PETs and clean rooms that are already enabling new privacy-safe ways to approach this use case. As most often they...
Read MoreSimilarly, in 2020, 58% of ad-block users pointed to privacy as a motivation for using the technology, up from 6% in 2017, according to a 2021 report from ad-filtering software provider Blockthrough. While ad-blocking software...
Read MoreSince series are in production months and even years before they eventually air, viewers won’t notice any disruptions right away, but depending on how long a potential strike runs, eventually the development pipeline will slow...
Read MoreOutdoor media and cinema are leading the pack in advertising growth, according to early December numbers from media agency bookings reported to the Standard Media Index but not yet released publicly. MAGNA, in its 2023 forecasts...
Read MoreBut also because, besides seeking out negotiating clout on their own, there’s not much media agencies can do since The Trade Desk has become such an important part of programmatic buying and selling of inventory. “To help our...
Read MoreWhile Netflix management did not disclose explicit ad-revenue figures in their earnings call late last week, GroupM’s Kate Scott-Dawkins noted they estimated that advertising would be “greater than 10%” of total revenues. Based...
Read MoreRomain Job, chief strategy officer, Equativ, believes the findings from the study confirm the ongoing move from open auctions to private marketplaces, with curated marketplaces having an effect on spend traceability and...
Read More“The hardest step is that first step as you’re crawling,” Co-CEO Greg Peters said during the company’s fourth-quarter earnings interview. Founded in 2007 as an ad-only joint venture when most streaming occurred on laptops, Hulu...
Read MoreIn 2022 we celebrated an additional 20 new certified integration partners for Mobile App and 10 for Web Video bringing our total to now over 120 certified integrations! For this reason, we have expanded our OM SDK compliance...
Read MoreAt first blush, Netflix’s sign-up flow on some devices and browsers does not currently include the service’s “Basic” plan, which features ad-free streaming in 720p resolution for $9.99 per month. Discontinuing the Basic without...
Read MoreNEW YORK —IAB Tech Lab, the global digital advertising technical standard-setting body, has laid out its key priorities and roadmap for 2023, with a product roadmap that includes consumer privacy, addressability and privacy...
Read MoreLast year, news outlets reported Apple intended to sell ads around its video content. Business Insider reports that as the company’s overall ad ambitions increase, Apple is seeking candidates for various sales roles.
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