The Trade Desk has been hammering the same messages about tailwinds in quarterly earnings calls the past couple years: hyping the CTV business first and foremost, along with the retail media segment and a dash of Google-bashing...
Read MoreBut although public ad tech companies as a broad category are on a bad road, there is some nuance in terms of how they’ll be affected by the economic downturn, signal loss on mobile and the eventual phaseout of third-party...
Read MorePixalate, which holds MRC accreditation for sophisticated invalid traffic (SIVT) detection and filtration across CTV inventory, analysed open programmatic advertising intended for more than 4,000 Roku and Amazon Fire TV CTV apps...
Read MoreSky Media has developed a QR proposition for advertisers, but Godsmark admits “we are still learning about the role of the QR code.” Sky Media has been testing and experimenting with QR code integration since the back end of...
Read MoreMedia inflation is driving up the cost of advertising across channels, with TV most affected, according to WARC’s latest analysis, global advertising trends: the rising cost of incremental reach. This twin trend of declining...
Read MoreWhile TV takes the cake for spiraling prices, it is far from alone, with digital media costs also rising fast as television advertisers look elsewhere for more cost-effective channels. The marketing intelligence report notes the...
Read MoreAlmost two-fifths had children under 18 in the household (compared with other viewers) allowing said LG Ads Solutions for brands focused on parents/children to target these audiences more efficiently on FASTs than on other...
Read MoreThe bad news is that the same sample of ad execs reported their full-year ad spending will be down 31% from what was projected in a similar survey conducted by the bureau in the fall of 2021. The findings, which were derived...
Read MoreSo there really needs to be this meeting of the two worlds for TV and the digital buyers in terms of an understanding of what KPIs to set, and also how they translate reach from an offline world in linear into an online world....
Read More“The acquisition of Amobee is expected to build upon Tremor International’s growth strategy and proven track record of successfully integrating companies that enhance and expand the capabilities and scale of its data-driven...
Read MoreThe major walled gardens seized on clean room tech as a way to continue targeting and attributing campaigns based on first-party data, but without exposing user-level data to vendors or advertisers. Using the Disney clean room...
Read MoreRoku, Comcast, Google, The Trade Desk … if there was a company with a streaming video ad tech stack and sales infrastructure, Netflix wanted to hear their pitch (in recent weeks executives at Google and Comcast were under the...
Read MoreDisney has wrapped its upfront advertising sales process, collecting a record $9 billion — 40% of it in streaming and digital. The upfront process has been unlike most previous years for all of the major media companies.
Read MoreSamsung continues to build a massive advertising ecosystem to support how publishers and brands reach consumers through gaming by creating experiences on the company’s smart televisions and mobile devices. Nick Barrionuevo,...
Read MoreNetflix plans for an advertising-supported subscription tier to be running in early 2023, first testing in a handful of markets, then opening to the rest of the world. The streaming platform is looking at years to fine tune the...
Read MoreThe gaming industry is forging ahead with a standard for viewable impression and audience measurement for in-game advertising (IGA) intrinsically embedded in computer and video games — led by industry authorities like the...
Read MoreNetflix shared a few more details about its advertising plans this week, including a somewhat vague deadline: The company wants to launch an ad-supported streaming tier “ around the early part of 2023,” it said in its Q2 letter...
Read MoreAcross the study, the average campaign used about 47 million impressions across 10 publishers or inventory partners, and reached just 13% of the approximately 75 million unique, addressable U.S. CTV households in the U.S. That’s...
Read MoreIf the NewFronts is where buyers flirt with newer media channels and, increasingly, streaming services, the upfronts, which wrapped up this week, is where things start to get serious, as legacy broadcasters showcase their new...
Read MoreAmpere Analysis assessed the suggested amount of advertising as similar to other AVOD services, with Discovery, Peacock and HBO Max offering 4-5 minutes of ads per hour. Ampere estimated that each ad-supported Hulu subscriber...
Read More“I think we’re heading into an environment where you’ll have several different measurement options that one might pick, and it’ll be up to the advertiser, their agency and the broadcaster and network to agree on which numbers...
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