Category: Advertising

Dentsu – Australia Advertising Spend to Grow 3.2%

Credit: Tuesday Temptation via Unsplash Australia’s advertising market will grow marginally slower at 3.2% in 2023, according to the latest  dentsu Global Ad Spend Forecasts  report. Craig Cooper, chief investment officer, Carat Australia, says dentsu’s mid-year ad spend forecast for 2023 in Australia has been marginally lowered to 3.2% growth due to a soft…

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Disney Officially Discloses $1.5B in Write-Downs for Yanked Streaming Content, as it Signaled it Would on Its May Earnings…

Disney made it official with an SEC filing after the markets closed Friday, saying it would take $1.5 billion in writedowns associated with removing streaming programming from its platforms. The number came in on the low end of a range provided by the company last month when it released its quarterly earnings. (Read the new filing HERE .) Like other media companies, Disney has b…

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2023 OM SDK Compliance Update

In 2022 we celebrated an additional 20 new certified integration partners for Mobile App and 10 for Web Video bringing our total to now over 120 certified integrations! For this reason, we have expanded our OM SDK compliance...

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