Netflix produces more original content than other streaming services, leading to varied show demand. Famous shows have higher demand, but most originals don’t do well. Facing competition and cuts, Netflix is investing in content that succeeds and bolstering its library.
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The Australian entertainment industry calls for the streaming service regulations to abide by the National Cultural Policy with 20% revenue investment within 3 years, transparent and incorruptible models, and investments in diverse First Nations storytellers. Minimum terms of trade should be adhered to with a three-year acquisition limit to encourage new content production.
Read MoreHollywood studios are facing fiscal austerity after the WGA and SAG-AFTRA strikes, with focus on project-by-project transactions and short-term talent deals instead of long-term development. Streamers and networks are cutting back content, relying on sitcoms and procedural formats due to cost saving measures.
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63% of viewers prefer older shows due to better discoverability and search tools. Content producers and providers are turning to longer seasons, syndication and licensing to offset decreased new production in light of recent Hollywood strikes.
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Close to EUR 21 bn was invested in original European content by audiovisual services in 2022, mostly on scripted programming. Broadcasters and streamers have increased their spending faster than before. The UK and Spain alone accounted for 37% of streamer investments. Global streamers are driving the trend.
Read MoreNBCUniversal’s Peacock increased its movie library by 420%, Apple TV+ grew its episodic titles 309%. Warner Bros. Max was up 12%, Netflix 6% while Prime Video decreased movies by 18% with TV shows dropping 1%. Apple TV+ attracted 28 million subscribers across 51 titles after 14 months.
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Netflix has exclusive streaming rights to two top global films, Leo and Jawan, creating a foothold in the Indian market. This allows them to bridge Hollywood and Indian cinema, benefiting both and creating success for Netflix.
Read MorePersonalised content discovery tools can increase revenue by 25%. Omdia and Plum Research show viewers concentrate on five channels, limiting those from being discovered. Using personalised search, recommendations and guide follows helps users find the right channel to boost loyalty.
Read MoreSAG-AFTRA’s strike has been suspended, resulting in a peak of disruption for TV and film production. Streamers are scaling back plans and internationalizing content, diminishing Hollywood’s traditional dominance in the industry. Less releases expected due to these changes.
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As streaming becomes more prevalent, content distributors are expanding their multi-platform strategies. Nielsen reported that half of its U.S. top 10 acquired titles were available on multiple services, with Americans watching over 4.2 billion minutes. This dispersed viewing gives a wider reach and advertisers need to understand the new patterns for effective ad buying strategies in 2021.
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SVOD providers reduced their expenditure on Australian content in 2022-23, spending $324 million. This was down from $335 million the previous year. 3,757 titles were available to watch across 5 platforms and $453 million was spent on related programs. Discoverability techniques are used to promote this content.
Read MoreNetflix invests over $1 billion in Australia since 2019, sparking a battle between streaming services and free-to-air providers. Free TV demands access to free content, while ASTRA claims it will control TV choices. ACMA report shows Netflix mainly invested in kids, drama and doco genres. Free TV counters that they invest $1.5 billion into local content each year.
Read MoreSAG-AFTRA and studios have reached a $1 billion agreement, including protections from AI, higher compensation and bonuses for streaming. Strike suspended; website performance, relevant ads, and enhanced functionality enabled with cookies.
Read MoreUnder the revenue-based model, services would be required to spend 10 per cent of their Australian revenue on new local drama, including commissions and first-on-platform acquisitions. Platforms that stream sports will have their obligation reduced, according to their ratio of non-sport expenditure.
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In 2022/23, foreign TV and VOD spend hit a new record of $1.22 billion despite local spending decreasing due to COVID. The Producer Offset was key, with most projects costing between $1-5 million. Long-term, kids’ TV funding is up but subquotas have resulted in a 45% decline in titles.In 2022/23, foreign TV and VOD spend hit a new record of $1.22 billion despite local spending decreasing due to COVID. The Producer Offset was key, with most projects costing between $1-5 million. Long-term, kids’ TV funding is up but subquotas have resulted in a 45% decline in titles.
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The chart highlights the demand for series and movies on four major free ad-supported streaming services (FASTs) in the US, indexed to market leader Tubi. Major genres such as news, drama, reality, comedy, animation and kids programming demonstrate variations in movie and TV show demand across FASTs, informing ad targeting decisions.The chart highlights the demand for series and movies on four major free ad-supported streaming services (FASTs) in the US, indexed to market leader Tubi. Major genres such as news, drama, reality, comedy, animation and kids programming demonstrate variations in movie and TV show demand across FASTs, informing ad targeting decisions.
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Platforms need to balance original exclusives, legacy titles and newer content for effective libraries. Last 6 months, Apple TV+ had highest demand share for new episodes, Disney+ had lowest. Mixing properly helps acquire/retain subscribers, reduce churn.Platforms need to balance original exclusives, legacy titles and newer content for effective libraries. Last 6 months, Apple TV+ had highest demand share for new episodes, Disney+ had lowest. Mixing properly helps acquire/retain subscribers, reduce churn.
Read MoreMetadata can help streaming audiences find the horror films they’re looking for. With 1.1 million titles across six sub-genres, unique IDs and detailed metadata enable content aggregators to customize experiences for viewers, making it easier to discover relevant horror films, like Terrifier 2, for rent, purchase and stream.Metadata can help streaming audiences find the horror films they’re looking for. With 1.1 million titles across six sub-genres, unique IDs and detailed metadata enable content aggregators to customize experiences for viewers, making it easier to discover relevant horror films, like Terrifier 2, for rent, purchase and stream.
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MIPCOM 2023 execs discussed mixed licensing & windowing strategies, plus D2C streaming. FAST was hyped & consolidation among global streamers & majors expected with local content as priority.MIPCOM 2023 execs discussed mixed licensing & windowing strategies, plus D2C streaming. FAST was hyped & consolidation among global streamers & majors expected with local content as priority.
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TV series are more popular than movies on streaming services, according to Italian research. 67% of streaming time dedicated to TV genres such as crime, comedy and animation for children, with titles like Money Heist and The Crown proving popular. The remaining 33% is dedicated to movies.TV series are more popular than movies on streaming services, according to Italian research. 67% of streaming time dedicated to TV genres such as crime, comedy and animation for children, with titles like Money Heist and The Crown proving popular. The remaining 33% is dedicated to movies.
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Western Europe faces competition from global players for format-based commissions; 36% of commissions are UK formats. Banijay leads in titles, 85% renewals, while streamers increase focus. Future competitive for Western European format owners with more international players.Western Europe faces competition from global players for format-based commissions; 36% of commissions are UK formats. Banijay leads in titles, 85% renewals, while streamers increase focus. Future competitive for Western European format owners with more international players.
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Twitch has relaxed its simulcasting policy, enabling streamers to broadcast to other platforms. Must maintain HD stream quality and not link streams in chat/profile. Former partners also eligible for re-partnering.Twitch has relaxed its simulcasting policy, enabling streamers to broadcast to other platforms. Must maintain HD stream quality and not link streams in chat/profile. Former partners also eligible for re-partnering.
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Bob Bakish revealed Paramount’s strategy for tough markets: partner with companies in many countries instead of launching its own streaming service, while licensing content. Goal: better engage consumers and provide a sound financial expression for content licensing.Bob Bakish revealed Paramount’s strategy for tough markets: partner with companies in many countries instead of launching its own streaming service, while licensing content. Goal: better engage consumers and provide a sound financial expression for content licensing.
Read MoreBob Bakish revealed Paramount’s strategy for tough markets: partner with companies in many countries instead of launching its own streaming service, while licensing content. Goal: better engage consumers and provide a sound financial expression for content licensing.Bob Bakish revealed Paramount’s strategy for tough markets: partner with companies in many countries instead of launching its own streaming service, while licensing content. Goal: better engage consumers and provide a sound financial expression for content licensing.
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Netflix remains ahead in the streaming wars, but its share of global streaming originals is slipping as new competitors enter the fray. To stay ahead, Netflix must diversify its offerings to remain the market leader.Netflix remains ahead in the streaming wars, but its share of global streaming originals is slipping as new competitors enter the fray. To stay ahead, Netflix must diversify its offerings to remain the market leader.
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