Cord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.
Read More
TV networks are hiking streaming prices, prompting consumers to judge based on cost. Subscriber churn increases as cheaper options, such as free FAST networks or alternative sports channels, become available.TV networks are hiking streaming prices, prompting consumers to judge based on cost. Subscriber churn increases as cheaper options, such as free FAST networks or alternative sports channels, become available.
Read More
ProSiebenSat.1 invests €1bn in programming fighting ad market decline. CEO Habets realigns to digital business, cutting jobs & migrating eyeballs to Joyn service. Group also aiming to crystalise value with world strategic buyers & invest proceeds into digital assets to off-set TV revenue loss.ProSiebenSat.1 invests €1bn in programming fighting ad market decline. CEO Habets realigns to digital business, cutting jobs & migrating eyeballs to Joyn service. Group also aiming to crystalise value with world strategic buyers & invest proceeds into digital assets to off-set TV revenue loss.
Read More
NetRange and Bloomberg are collaborating to expand global reach of Bloomberg TV, offering it on NetRange’s App Store. This collaboration will increase visibility for the 24-hour financial video network, benefiting both companies. Tata Play also offers PaaS services hosted in the cloud.NetRange and Bloomberg are collaborating to expand global reach of Bloomberg TV, offering it on NetRange’s App Store. This collaboration will increase visibility for the 24-hour financial video network, benefiting both companies. Tata Play also offers PaaS services hosted in the cloud.
Read More
Aditude raised $15M in Series A from Volition Capital for a cloud-based header bidding wrapper. It prioritizes speed, offering custom solutions, video ads, CMS updates and A/B testing to users. Expansion plans include growing the sales team, investing in marketing and acquiring other header bidding companies.
Read MoreAlthough barely more than half a year inoperation, highly touted advertising options at both Netflix and Disney+ are looking at rapid growth this year, according to one analyst. Netflix is projected to end the year with$620 million in advertising revenue, with Disney+ estimated to fare somewhat better at $750 million. These data estimates come from Insider Intelligence, eMarketer, and Gug…
Read More88% of US TV households have at least one internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple […]
Read MoreIt’s the only streaming cable alternative to carry the Big 10 Network, the Longhorn Network, ESPN, NFL Network, NHL Network, MLB Network, Fox Sports 1, ACC Network, ESPN U, Pac-12 Networks, SEC Network and Stadium in a base...
Read MoreDonelan, who replaced Nadine Dorries last month, told the BBC earlier this morning that she was “re-examining the business case” around the commercially funded public broadcaster to ensure the new government “still agrees with...
Read MoreKeywords: Super-resolution, Deep Neural Networks, Mobile Devices, ABR This paper introduces a lightweight super-resolution (SR) network, namely SR-ABR Net, deployed at mobile devices to upgrade low-resolution/low-quality videos...
Read MoreIn the past six months, streaming video on Sundays was responsible for two of the largest monthly network spikes as well as almost a quarter of 2021’s weekly peaks, while over four-fifths of monthly data peaks were linked to...
Read More