Tag: 10 Play

Inside the Rebrand of 10 Shake to Nickelodeon

Nickelodeon now offers access to Australian kids with personal spending power of $2.59 billion and reduced ad load. Content is brand-safe and widely available from partnerships with Fremantle & Shake, and features original shows like Paw Patrol movie and upcoming Dora the Explorer. Prime time viewers have risen 14%, daytime 38%, with ‘big uptick’ in preschool & animated viewing, plus Nick at Nite for family viewing.Nickelodeon now offers access to Australian kids with personal spending power of $2.59 billion and reduced ad load. Content is brand-safe and widely available from partnerships with Fremantle & Shake, and features original shows like Paw Patrol movie and upcoming Dora the Explorer. Prime time viewers have risen 14%, daytime 38%, with ‘big uptick’ in preschool & animated viewing, plus Nick at Nite for family viewing.

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Networks May Pull Apps From Amazon Fire TV

Broadcasters are outraged by Amazon’s 30% fee for Fire TV Ad-Enabled apps. SBS calls it a “cash grab”, while Minister Rowland is concerned. Fire TV accounts for 3-4% of Australian streaming audience. Issues must be addressed.Broadcasters are outraged by Amazon’s 30% fee for Fire TV Ad-Enabled apps. SBS calls it a “cash grab”, while Minister Rowland is concerned. Fire TV accounts for 3-4% of Australian streaming audience. Issues must be addressed.

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Pluto TV to Launch in Australia

Pluto TV, a Paramount Company, will launch in Australia with 50 FAST channels featuring cult classics and global smash hit TV series including MTV Reality, Nick Classics, South Park, I Love Lucy, Happy Days, and Dynasty. Pluto TV’s free ad-supported streaming service is available via 10 Play with over 400 international media partners. More content and channels to be announced closer to launch.

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