Inside the Rebrand of 10 Shake to Nickelodeon

Nickelodeon now offers access to Australian kids with personal spending power of $2.59 billion and reduced ad load. Content is brand-safe and widely available from partnerships with Fremantle & Shake, and features original shows like Paw Patrol movie and upcoming Dora the Explorer. Prime time viewers have risen 14%, daytime 38%, with ‘big uptick’ in preschool & animated viewing, plus Nick at Nite for family viewing.Nickelodeon now offers access to Australian kids with personal spending power of $2.59 billion and reduced ad load. Content is brand-safe and widely available from partnerships with Fremantle & Shake, and features original shows like Paw Patrol movie and upcoming Dora the Explorer. Prime time viewers have risen 14%, daytime 38%, with ‘big uptick’ in preschool & animated viewing, plus Nick at Nite for family viewing.
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