Tag: 9Now

“it’s Just Too Expensive”: Netflix Ads One Year After Launch

Mumbrella | Nov 3, 2023 | , ,

On cost per thousand impression, Netflix has been charging around 30% more than Foxtel’s SVOD platform Binge, and around double that of what is being offered by the BVOD platforms, like 10Play, 9Now and 7Plus. “They price themselves very very high compared to everyone else,”On cost per thousand impression, Netflix has been charging around 30% more than Foxtel’s SVOD platform Binge, and around double that of what is being offered by the BVOD platforms, like 10Play, 9Now and 7Plus. “They price themselves very very high compared to everyone else,”

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Networks May Pull Apps From Amazon Fire TV

News | Sep 18, 2023 | , ,

Broadcasters are outraged by Amazon’s 30% fee for Fire TV Ad-Enabled apps. SBS calls it a “cash grab”, while Minister Rowland is concerned. Fire TV accounts for 3-4% of Australian streaming audience. Issues must be addressed.Broadcasters are outraged by Amazon’s 30% fee for Fire TV Ad-Enabled apps. SBS calls it a “cash grab”, while Minister Rowland is concerned. Fire TV accounts for 3-4% of Australian streaming audience. Issues must be addressed.

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Upfront Season: Nine Unveils an ‘Ecosystem’ of Olympics Ad Offering, Spearheaded By 9Now Refresh

Mumbrella | Sep 6, 2023 |

Nine has launched an “ecosystem” of TV, streaming, audio and publishing with refreshed advertising products. Olympic verticals have been created and prominent faces such as Stephen Fry, Lisa McCune and Tracy Grimshaw have been enlisted to attract advertisers. Adtech and retail media are being used to enhance offerings.Nine has launched an “ecosystem” of TV, streaming, audio and publishing with refreshed advertising products. Olympic verticals have been created and prominent faces such as Stephen Fry, Lisa McCune and Tracy Grimshaw have been enlisted to attract advertisers. Adtech and retail media are being used to enhance offerings.

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Nine Reveals Cross Platform Strategy for Olympics and Paralympics

Jul 25, 2023 | ,

Nine has announced its comprehensive coverage of the 2024 Paris Olympic and Paralympic Games with TV, streaming, audio and digital platforms, plus publishing assets. Broadcast news coverage will feature 9News teams, and the Today Show live from Paris. The Wide World of Sports team will bring HD channels to viewers on 9Now and Stan, with VOD highlights and full replays. The Herald, Age and Financial Review will have 24 hour covered, along with radio and subscription video on demand.

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