Japan SVOD revenue to grow at 10.1% CAGR from 2022-2027, reaching $6 billion. Strong subscription growth and increased premium content consumption driving the market. Amazon Prime Video and Netflix as main providers.
Read MoreAmazon Fire TV has rolled out a new feature with autoplay ads that expand to full screen when the homepage is opened, featuring suggested shows, movies, or streaming services. Customers can opt-out of these ads in the settings menu. The Fire TV Hub holiday feature provides streaming devices, services, and digital titles for purchase and disables autoplay audio and video ads. Amazon Prime Video offers 10,000+ movies, TV shows and Prime Originals with a 30-day trial at $12.99/month or $8.99 on its own.
Read MoreIn Africa, Netflix is losing its market leader status as Showmax claims a 40% share of the streaming market. Despite investing millions on local content, subscription growth remains stagnant. However, a recent 6.8% increase in subscriptions has generated $135 million revenue for Netflix. Challenges such as limited credit and debit card penetration limit further growth.
Read MoreAmazon is planning to launch ad-supported Prime Video in Australia in June 2024. It will be available later in other countries such as US, UK and Canada. Prime members have the option of paying for an ad-free version, but Amazon Prime is being scrutinized by the FTC for potentially enrolling users without consent.
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Total television usage rose 2% in October with NFL and MLB driving a 15% increase in sports viewership. Broadcast viewing was up 9.4%, while cable achieved a 0.9% gain across news and sports. Streaming lost share for a third consecutive month, but declined only minimally (-0.6%). Netflix held 8 of the top 10 streaming titles, and Disney+ and Amazon Prime Video both grew. Other video use not classified as broadcast, cable or streaming is also included.
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Netflix and Amazon Prime Video lead streaming services in average subscriber tenure at 55 and 50 months, respectively. Hulu has a notable 3-year tenure, while Starz, Paramount+, Disney+, Max and Apple TV+ last slightly under 2 years. Peacock is the shortest, averaging 1 year. Consolidation may affect churn rate, but its effect is limited.
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Cord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.
Read MoreCord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.
Read MoreTV ad/promo spend and impressions for premium streaming platforms rose 5%, totaling $192.7M. NFL+ led with $37.8M, while Disney Bundle + Max increased significantly. Amazon Prime Video and Hulu+Live TV stayed the same, but Paramount+ and Peacock dropped.
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Streamers and aggregators are vying for exclusive sports packages to become more appealing to cord-cutters and maximize their advertising profits. Costly sports rights bring reliable engagement, ultimately driving up profits in other businesses.
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Streaming platforms such as Amazon Prime Video are offering expanded packages of NBA games, potentially replacing blackouts. Subscribers can access 10,000+ movies, TV shows, Prime Originals and NFL Thursday Night Football for $12.99/month.
Read MoreFrom the Nokia Blog: Amazon Prime Video and Amazon’s streaming devices infringe a mix of Nokia’s multimedia patents covering multiple technologies including video compression, content delivery, content recommendation and aspects related to hardware. Separately, we have also filed cases in the US against HP for the unauthorized use of Nokia’s patented video-related technologies in their devices.
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