In 2029, global SVoD subscriptions will reach 1.79bn, with Netflix leading at 946m. Netflix will add 44m subscribers, while Disney+ will have 100m fewer due to lower investment in Asia Pacific.
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The U.S remains the FAST channel market leader, but growth lags behind APAC, LATAM and EMEA. Statista predicts 1.1 billion users by 2027. Amagi’s Report reveals news genre is most viewed, plus key insights from media brands like Apple TV+, Disney+ and Roku Channel.The U.S remains the FAST channel market leader, but growth lags behind APAC, LATAM and EMEA. Statista predicts 1.1 billion users by 2027. Amagi’s Report reveals news genre is most viewed, plus key insights from media brands like Apple TV+, Disney+ and Roku Channel.
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Netflix reported $8.5bn revenue and added 8.8m net subscribers in Q3, a 9% increase from last year. Most growth was from EMEA (3.95m users) followed by UCAN (1.75m), LATAM (1.18m) and APAC (1.88m). Despite strikes, Netflix is committed to resolving SAG-AFTRA issues quickly.Netflix reported $8.5bn revenue and added 8.8m net subscribers in Q3, a 9% increase from last year. Most growth was from EMEA (3.95m users) followed by UCAN (1.75m), LATAM (1.18m) and APAC (1.88m). Despite strikes, Netflix is committed to resolving SAG-AFTRA issues quickly.
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Asia Pacific OTT TV and film revenues will reach $49 billion by 2029. China is the largest market at 39%, while US-based platforms will make up 18%. Faster growth in other countries with SVOD and AVOD revenues increasing $4bn and $9bn respectively. Disney’s Hotstar and Warner Bros. Discovery’s Max set for limited rollout in Asia.Asia Pacific OTT TV and film revenues will reach $49 billion by 2029. China is the largest market at 39%, while US-based platforms will make up 18%. Faster growth in other countries with SVOD and AVOD revenues increasing $4bn and $9bn respectively. Disney’s Hotstar and Warner Bros. Discovery’s Max set for limited rollout in Asia.
Read MoreSamsung TV Plus ANZ (FAST) provides valuable viewership and monetisation opportunities for sporting partners, particularly with their “around the game” content offerings. Executive Sales Director Ed Love leads acquisitions and fans can watch Women’s World Cup matches, replays and highlights on over 60 million screens worldwide. Overall viewership has surged 18%.
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In 2023, Dentsu saw a 37.6% decline in operating profits due to waning revenues and growing costs. Leadership changes and new strategies of integration are planned to jumpstart growth in the second half of the year. Financial guidance for the year has been downgraded accordingly.
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Quantcast’s Asia Pacific Advertising State of Play Report explores cookie-less advertising, navigating ad spend during global economic downturn, and the rise of programmatic video set to dominate the industry. Challenges include proving ROI/performance effectiveness while investments include buying digital channels, programmatic video, OTT platforms; with concerns on delivering accurate results. APAC marketers should seize opportunities to build brand now while preparing for cookie-less future.
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Apple and Samsung are the leading device manufacturers in the Asia-Pacific region, with Apple’s iPhone dominating the mobile market share and Samsung in first place for CTV market share. Ad spend on Connected TV services in the region is rising, but so too is ad fraud at a 20% rate.
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The 2023 Consumer Trends Report explores key issues that influence global consumer purchase decisions, including new shopping habits due to inflation, sustainable living, Gen Z’s mental health crisis, the proliferation of social commerce, and shifting between privacy and convenience. Data suggest consumers are spending less money out-of-home and luxury purchases while prioritizing price over sustainability. Gen Z is tackling their own mental health concerns, and social commerce growth shows no signs of slowing down.
Read MoreThe 2023 Consumer Trends Report explores key issues that influence global consumer purchase decisions, including new shopping habits due to inflation, sustainable living, Gen Z’s mental health crisis, the proliferation of social commerce, and shifting between privacy and convenience. Data suggest consumers are spending less money out-of-home and luxury purchases while prioritizing price over sustainability. Gen Z is tackling their own mental health concerns, and social commerce growth shows no signs of slowing down.
Read MoreThe 2023 Consumer Trends Report explores key issues that influence global consumer purchase decisions, including new shopping habits due to inflation, sustainable living, Gen Z’s mental health crisis, the proliferation of social commerce, and shifting between privacy and convenience. Data suggest consumers are spending less money out-of-home and luxury purchases while prioritizing price over sustainability. Gen Z is tackling their own mental health concerns, and social commerce growth shows no signs of slowing down.
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