Tag: ATSC

NAB Urges FCC to Avoid Action on ATSC 3.0 Patents

The NAB has urged the FCC to not take action on ATSC 3.0 patent market, as no harm to consumers has been found. Instead, they suggest the FCC focus on accelerating the transition of broadcasts to 3.0 by allowing broadcasters more freedom and finding ways to speed up the process for consumers.The NAB has urged the FCC to not take action on ATSC 3.0 patent market, as no harm to consumers has been found. Instead, they suggest the FCC focus on accelerating the transition of broadcasts to 3.0 by allowing broadcasters more freedom and finding ways to speed up the process for consumers.

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Redefining Broadcast Monitoring in an Age of Diginets and vMVPDs  

CCR Media provides media monitoring services for TV signals across cable, satellite and vMVPDs. Our managed service eliminates the need for clients to obtain software or access signals. Come visit us at booth #950 in New York next week to learn more about how our services can help ISPs establish IPTV services and evolve with ATSC 3.0.CCR Media provides media monitoring services for TV signals across cable, satellite and vMVPDs. Our managed service eliminates the need for clients to obtain software or access signals. Come visit us at booth #950 in New York next week to learn more about how our services can help ISPs establish IPTV services and evolve with ATSC 3.0.

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LG Protest Reveals Tip of ATSC 3.0 Iceberg – Next Stop Samsung

The FCC must act to prevent patenting fees for ATSC 3.0 from LG’s suspension of sales leading to Sony and Samsung following suit. Avanci Broadcasting and Via LA’s pools cover 80 and 75 percent of patents respectively, so the FCC should formalize RAND terms to address SEPs.The FCC must act to prevent patenting fees for ATSC 3.0 from LG’s suspension of sales leading to Sony and Samsung following suit. Avanci Broadcasting and Via LA’s pools cover 80 and 75 percent of patents respectively, so the FCC should formalize RAND terms to address SEPs.

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ATSC President Speaks Out on Patent Issue, NextGen TV Deployments

ATSC president Madeleine Noland reassured that LG’s suspension of ATSC 3.0 will have minimal impact on NextGen TV rollout. Constellation Designs filed a lawsuit alleging patent infringement, prompting ATSC to monitor the situation and revise policy if needed. Broadcasters continue preparations and field testing is expected to conclude in 2021. The industry remains hopeful, but until more information is available, the outcome is unknown.ATSC president Madeleine Noland reassured that LG’s suspension of ATSC 3.0 will have minimal impact on NextGen TV rollout. Constellation Designs filed a lawsuit alleging patent infringement, prompting ATSC to monitor the situation and revise policy if needed. Broadcasters continue preparations and field testing is expected to conclude in 2021. The industry remains hopeful, but until more information is available, the outcome is unknown.

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Reactions to LG’s ATSC 3.0 Pronouncement Seem to Support Platform’s Future

LG Electronics announced not to include ATSC 3.0 tuners in 2024 models, but Samsung, Sony and Hisense will include it in their products. It merges broadcast with internet for enhanced content and services. OFDM provides better signal quality than ATSC 1.0 and supports H.265 video and Dolby AC-4 sound. 8% of TVs last year were NextGen, but 5 million are expected in 2023 and 10 million by end of 2021.LG Electronics announced not to include ATSC 3.0 tuners in 2024 models, but Samsung, Sony and Hisense will include it in their products. It merges broadcast with internet for enhanced content and services. OFDM provides better signal quality than ATSC 1.0 and supports H.265 video and Dolby AC-4 sound. 8% of TVs last year were NextGen, but 5 million are expected in 2023 and 10 million by end of 2021.

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LG Announces it Will Stop Including ATSC 3.0 NextGen TV OTA Tuners in Its TVs Because of Patent Fights

LG lost a patent infringement case about technology used in NextGen TVs, leading to the cancellation of ATSC 3.0 tuners in their products. This has resulted in LG ceasing production of devices that use this technology.LG lost a patent infringement case about technology used in NextGen TVs, leading to the cancellation of ATSC 3.0 tuners in their products. This has resulted in LG ceasing production of devices that use this technology.

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What is 5G Broadcast?

Consumers are increasingly opting for TV over-the-air reception, with ATSC 3.0 and 5G Broadcast as possible options. ATSC 3.0 currently has superior performance but limited consumer adoption, while 5G Broadcast hardware is not yet available for purchase. Consumer preference may ultimately come down to wireless operator-controlled devices or government mandate.Consumers are increasingly opting for TV over-the-air reception, with ATSC 3.0 and 5G Broadcast as possible options. ATSC 3.0 currently has superior performance but limited consumer adoption, while 5G Broadcast hardware is not yet available for purchase. Consumer preference may ultimately come down to wireless operator-controlled devices or government mandate.

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Sinclair Ups Spending on NextGen TV, Cloud, Automation and Data Tech

Sinclair CEO Chris Ripley said the company plans to continue to heavily invest in tech such as NextGen TV/ATSC 3.0, cloud technologies, automation and ad sales platforms, and data products in order to remain relevant and drive future returns and free cash flow. An advanced emergency formation pilot project is underway to disseminate information with enhanced broadcast features. Political advertising spending is expected to be strong in 2024 due to cannabis, immigration, abortion, gun control education and sports gambling.

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How Will ATSC 3.0 Transform TV Advertising?

ATSC 3.0 offers broadcasters the ability to personalize advertisements tailored specifically for individual viewers, increasing viewership value and enabling customized campaigns with better ROI potential. Advertisers have access to data and dynamic ad insertion to deliver different ads in real-time depending on viewer behavior.

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