Widespread Subscriber Account Sharing
Around a third of UK households with online video subscriptions are sharing them with family and friends, particularly 16-24 year-olds. Churn is an issue, with 11% of users cancelling permanently, potentially due to rising costs. A survey of 27,000 respondents worldwide found this to be the case.Around a third of UK households with online video subscriptions are sharing them with family and friends, particularly 16-24 year-olds. Churn is an issue, with 11% of users cancelling permanently, potentially due to rising costs. A survey of 27,000 respondents worldwide found this to be the case.
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