Hispanic consumers have increased interest in video streaming, AR/VR, second-screen activities, shoppable TV and interactive content. Second-screen platforms such as Arena offer engagement and viewership. Shoppable TV appeals to Hispanics, but security concerns remain. 25% of Hispanics are interested in interactive content, rising to 33% for those with children.
Read MorePaul Wiegard and Mitzi Goldman are pushing for inclusion of documentary in the Federal government’s streaming regulations, while Matthew Deaner emphasizes the importance of genres like children’s content and documentary in streamers’ investment mix.
Read MoreParamount+ has launched on Xbox devices in Australia, offering films, series and children’s programming from CBS, Nickelodeon, Comedy Central and MTV. Xbox users can watch Fellow Travelers, Halo, CSI, South Park and other content. Paramount is committed to making their content accessible.
Read More
Samsung TV Plus has seen a 60% viewership increase over the last year. The product upgrade includes a range of new features, including Kids Hub, Music Destination, Movie Hub and a News offering. These are available on Samsung Smart TVs, Galaxy devices, Smart Monitors, Family Hub refrigerators and the web.
Read More
Samsung TV Plus now offers 300+ channels in the U.S., plus global content and feature updates like 5.2 which includes dedicated kids and music destinations, holiday titles, seasonal playlists and more. Major news networks are available, as well as multicultural channels like Ebony TV with beloved films and titles.
Read MoreParents should strive to create a balance between screen time and other activities for their children, while also monitoring the quality of the content they are consuming online. Quality parenting is essential to promote emotional development, rather than focusing solely on the amount of screen time.
Read More
Cord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.
Read MoreCord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.
Read MoreNetflix invests over $1 billion in Australia since 2019, sparking a battle between streaming services and free-to-air providers. Free TV demands access to free content, while ASTRA claims it will control TV choices. ACMA report shows Netflix mainly invested in kids, drama and doco genres. Free TV counters that they invest $1.5 billion into local content each year.
Read More
In 2022/23, foreign TV and VOD spend hit a new record of $1.22 billion despite local spending decreasing due to COVID. The Producer Offset was key, with most projects costing between $1-5 million. Long-term, kids’ TV funding is up but subquotas have resulted in a 45% decline in titles.In 2022/23, foreign TV and VOD spend hit a new record of $1.22 billion despite local spending decreasing due to COVID. The Producer Offset was key, with most projects costing between $1-5 million. Long-term, kids’ TV funding is up but subquotas have resulted in a 45% decline in titles.
Read More
The chart highlights the demand for series and movies on four major free ad-supported streaming services (FASTs) in the US, indexed to market leader Tubi. Major genres such as news, drama, reality, comedy, animation and kids programming demonstrate variations in movie and TV show demand across FASTs, informing ad targeting decisions.The chart highlights the demand for series and movies on four major free ad-supported streaming services (FASTs) in the US, indexed to market leader Tubi. Major genres such as news, drama, reality, comedy, animation and kids programming demonstrate variations in movie and TV show demand across FASTs, informing ad targeting decisions.
Read More
Millennials are key for ad-supported streaming services, spending more than other generations. Over 80% stream TV shows and 85% check phone while watching. 73% of parents have subscribing for kids, 68% subscribed to service. 70% open to cheaper streaming services.Millennials are key for ad-supported streaming services, spending more than other generations. Over 80% stream TV shows and 85% check phone while watching. 73% of parents have subscribing for kids, 68% subscribed to service. 70% open to cheaper streaming services.
Read More