Google is phasing out third-party cookies in Chrome. In 2024, the block of 1% will start, but Google provided workarounds. The Privacy Sandbox initiative prioritizes user privacy while allowing content and services.
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MSE stalling can cause buffering gaps and workaround proposed by an expert might work across browsers. We tested for gaps in Chrome and other browsers to see if the workaround works properly.MSE stalling can cause buffering gaps and workaround proposed by an expert might work across browsers. We tested for gaps in Chrome and other browsers to see if the workaround works properly.
Read MorePublishers now have clearer distinctions between video formats and content definitions, which can help to optimize budget from advertisers, as well as engagement from audiences. Transparency in video placement environment allows buyers to deliver a better experience for consumers.Publishers now have clearer distinctions between video formats and content definitions, which can help to optimize budget from advertisers, as well as engagement from audiences. Transparency in video placement environment allows buyers to deliver a better experience for consumers.
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Publishers, DSPs, and SSPs need to work together to effectively implement IAB’s updated Ad Formats Guidelines through instream criteria, tracking user intent, and relevant accompanying content. Jenn Chen explains how emphasizing reader experiences will improve ad quality, increase budgets for publishers and generate more engagement. Transparency helps buyers and enhances climate connectivity.Publishers, DSPs, and SSPs need to work together to effectively implement IAB’s updated Ad Formats Guidelines through instream criteria, tracking user intent, and relevant accompanying content. Jenn Chen explains how emphasizing reader experiences will improve ad quality, increase budgets for publishers and generate more engagement. Transparency helps buyers and enhances climate connectivity.
Read MoreChrome is introducing Privacy Sandbox APIs to enhance user privacy and give businesses the needed tools. Developers are encouraged to implement and test these new features. Third-party cookies will be depreciated in Q1 2024, with simulations available in Q4 2023. We look forward to collaboration to transition to a more private web.Chrome is introducing Privacy Sandbox APIs to enhance user privacy and give businesses the needed tools. Developers are encouraged to implement and test these new features. Third-party cookies will be depreciated in Q1 2024, with simulations available in Q4 2023. We look forward to collaboration to transition to a more private web.
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We partner with top players in digital media to shape the future of AI. The IAB Tech Lab has created two working groups to develop Chrome’s privacy sandbox, analyze ethical challenges posed by AI in media, and analyze trends. Our focus is on informed and ethical solutions to ensure user privacy while creating exciting experiences.We partner with top players in digital media to shape the future of AI. The IAB Tech Lab has created two working groups to develop Chrome’s privacy sandbox, analyze ethical challenges posed by AI in media, and analyze trends. Our focus is on informed and ethical solutions to ensure user privacy while creating exciting experiences.
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Google’s Chrome Privacy Sandbox APIs are now generally available, with 100% availability planned by 2024. Users can opt out or adjust settings, while ad tech firms can test and integrate the APIs. The planned deprecation of cookies will be implemented in full by 2024.Google’s Chrome Privacy Sandbox APIs are now generally available, with 100% availability planned by 2024. Users can opt out or adjust settings, while ad tech firms can test and integrate the APIs. The planned deprecation of cookies will be implemented in full by 2024.
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Google Chrome has become the top web browser, reaching 60% of the global market by 2023. Safari is the next biggest with 20%, while other browsers are small in comparison.Google Chrome has become the top web browser, reaching 60% of the global market by 2023. Safari is the next biggest with 20%, while other browsers are small in comparison.
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The IAB Tech Lab’s Advanced TV Working Group introduces an addendum to VAST that supports cookieless attribution reporting for Google Chrome browser’s Attribution Reporting API. This mechanism allows measurement companies to provide campaign performance data without relying on third-party cookies and is a step to enabling a more privacy-sensitive internet.
Read MoreSummer’s here, but July could bring extra clouds for marketers. This month, Apple and Google are both expected to introduce new privacy changes when they debut new versions of their platforms. With iOS 17 — which expands to public beta in July before the official launch in September — Apple will start automatically removing link trackers from URLs sent via Message and Mail as well as from links in Safari Private Browsing. Meanwhile, Google is moving forward with its own privacy changes by rolling out new APIs to Chrome and kicking off an 18-month roadmap for Privacy Sandbox . By having Safari 17 block “known trackers and fingerprinting,” Apple will boost user privacy protections and make it more difficult to identify individual users. However, some marketers say removing URL parameters could make campaign analytics less reliable. Some of the “unintended impact” changes could include URL trackers related to ad measurement, embedded media, social widgets, fraud prevention, b…
Read MoreGoogle is deprecating third-party cookies in its Chrome browser in 2024 and has been working with publishers to test cookie alternatives in the Privacy Sandbox. Publisher ad network Raptive has been testing the Privacy Sandbox and says that all the players in the supply chain need to be ready to transact using the Privacy Sandbox APIs. Although some early tests by ad tech vendors have produced underwhelming results, Raptive isn’t discouraged.
Read MoreCodecs are tools we use to reach our viewers. So, when it comes to codecs, the best ability is play-ability, or the ability to play on the target platforms our viewers prefer to watch. For years, H.264 has remained dominant simply because it played everywhere; but as videos grow larger, faster, and deeper in color, the cost of distributing H.264 is growing too high.
AV1 has leap-frogged V…
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