Tag: Cinema

Swisscom Launches New Android Box, Disney+ and Streaming ‘Super Package’

Swisscom launches TV-Box 5 with Disney+ as new streaming partner. Box offers Android TV services, Google Assistant, Chromecast and movies/series from Disney, Pixar, Marvel, Star Wars & Nat Geo. ‘SuperMax’ package is available for CHF24.90/month.Swisscom launches TV-Box 5 with Disney+ as new streaming partner. Box offers Android TV services, Google Assistant, Chromecast and movies/series from Disney, Pixar, Marvel, Star Wars & Nat Geo. ‘SuperMax’ package is available for CHF24.90/month.

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Swisscom Demonstrates How Pay TV Adds Value in the 2020s

Pay TV is merging streaming services and broadcast content into new hybrid packages. Consumers can now experience the best of both worlds with convenience, personalization and scalability, all for a 35% discount compared to buying separate services.Pay TV is merging streaming services and broadcast content into new hybrid packages. Consumers can now experience the best of both worlds with convenience, personalization and scalability, all for a 35% discount compared to buying separate services.

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Sky Sports Enhances Premier League Viewing with New ‘Game Mode’ Camera

Sky Sports and the Premier League are introducing “Game Mode”, a new camera angle at an upcoming match between Arsenal and Manchester City. It could be rolled out to other broadcast partners this season. Following successful projects with cricket and FIFA, Disney Star and Jio Cinema have respectively implemented their own applications. Ragul is an Engineering graduate dedicated to helping startups grow with technical innovativeness and creative insight.Sky Sports and the Premier League are introducing “Game Mode”, a new camera angle at an upcoming match between Arsenal and Manchester City. It could be rolled out to other broadcast partners this season. Following successful projects with cricket and FIFA, Disney Star and Jio Cinema have respectively implemented their own applications. Ragul is an Engineering graduate dedicated to helping startups grow with technical innovativeness and creative insight.

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Theatrical Box Office Jumps 26% on 17% Boost in TV Buys

Box office revenues for 2023 are up 26%, but still 17% lower than 2019 pre-pandemic levels. TV ad spending is down, but the third quarter of this year saw an upturn, with ‘Barbie’ driving much of it. July-September saw box office results 6% below 2019 results ($2.65 billion).Box office revenues for 2023 are up 26%, but still 17% lower than 2019 pre-pandemic levels. TV ad spending is down, but the third quarter of this year saw an upturn, with ‘Barbie’ driving much of it. July-September saw box office results 6% below 2019 results ($2.65 billion).

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Let’s All Go to the Lobby: Why Cinema Advertising is Still King

Cinema advertising is preferred for marketing due to low costs, high attention and eight times more effective than TV for brand recall. It’s also tailored to suit businesses’ needs.Cinema advertising is preferred for marketing due to low costs, high attention and eight times more effective than TV for brand recall. It’s also tailored to suit businesses’ needs.

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Australian Advertising Preferences Are Stuck in the ’90s: Kantar

Australians are shifting back towards traditional offline channels. Cinema advertising, OOH and point of sale rank highest, while digital OOH and influencer content have higher online presence. Marketers should invest money in impactful areas to best reach audiences.Australians are shifting back towards traditional offline channels. Cinema advertising, OOH and point of sale rank highest, while digital OOH and influencer content have higher online presence. Marketers should invest money in impactful areas to best reach audiences.

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SMI: July Spend for Streaming Ads Jumped Nearly 60% Following Matildas Triumph

Matilda’s impressive World Cup and Barbie/Oppenheimer movie performances spurred a 68.6% increase in TV streaming ad spend in July. Outdoor, Cinema, Press, Radio also reported good figures. Govt bookings decreased 40.6%, while Automotive Brand and Toiletries/Cosmetics saw increases of 16.5% and 33.7% respectively. Overall ad spend for first seven months of year only down 2.8%.Matilda’s impressive World Cup and Barbie/Oppenheimer movie performances spurred a 68.6% increase in TV streaming ad spend in July. Outdoor, Cinema, Press, Radio also reported good figures. Govt bookings decreased 40.6%, while Automotive Brand and Toiletries/Cosmetics saw increases of 16.5% and 33.7% respectively. Overall ad spend for first seven months of year only down 2.8%.

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Peacock Loses $651m as Comcast Reports Profitable Q2

Comcast exceeded Wall Street revenue expectations in Q2, as Peacock posted a huge revenue gain and 24 million subscribers. Theatrical revenue also rose by 66% and theme parks division reported $2.2bn in revenue, whilst the company maintained an enviable balance sheet. Adjusted EBITDA was up 4.2% to $10.24bn.

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