Tag: CTA

The State of VVC Adoption and Implementation VIDEO Codec adoption is like that slow-moving development being built across town. It seems to take forever to get the roads, storm drains, and sewage systems in and the lot grading completed. The developer creates a model home or two to spur interest, but no one buys until at least the first few homes are completed. Adventurous first movers take the leap, spawning additional lookie-loos who turn into buyers and generate more moving vans and trampled yards. Months or years later, all of the homes are completed and occupied; trees, shrubs, and flower gardens are growing; and the development becomes a mature neighborhood. I recently participated in a panel on VVC at Streaming Media East . Where is VVC in the codec adoption process ? Well, the roads, storm drains, and sewage systems are all in, and there’s even a model home or two. If you read the tea leaves, you know that VVC has location,…