Warner Bros. Discovery (WBD) will close streaming services GCN+, GCN App and GCN’s streaming hub. Customers in Europe will access live events on Discovery+, Eurosport or Eurosport Extra. Refunds will be available from December 19, but content will still be available through the website and YouTube channel.
Read MoreWarner Bros. Discovery reports 900,000 subscriber drop and 1% revenue increase in Q3. Adjusted EBITDA at $2,969 million. 70% of HBO Max subscribers transitioned to rebranded service. 94.9 million streaming subscribers, but $2.3 billion loss reported.
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Max streaming service from Warner Bros. Discovery launches in 22 European countries, spring 2021 including Eurosport, HBO & Discovery+. Made profit in H1 2020, while other streamers still losing money but adopting more rational approaches.Max streaming service from Warner Bros. Discovery launches in 22 European countries, spring 2021 including Eurosport, HBO & Discovery+. Made profit in H1 2020, while other streamers still losing money but adopting more rational approaches.
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YouTube has launched Primetime Channels, a single hub for official TV, movies and streaming content to rival Amazon Prime Channels. It partners with Paramount+, Lionsgate+, Hayu, History Play, Crime & Investigation Play and more. YouTube Music is also introducing a dedicated podcast space. Services from Discovery+, Britbox and DAZN are also available.YouTube has launched Primetime Channels, a single hub for official TV, movies and streaming content to rival Amazon Prime Channels. It partners with Paramount+, Lionsgate+, Hayu, History Play, Crime & Investigation Play and more. YouTube Music is also introducing a dedicated podcast space. Services from Discovery+, Britbox and DAZN are also available.
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Warner Bros. Discovery is expected to have a 6.8% drop in TV/video ad revenue for the 4th quarter of 2021, after a 10.4% decrease in the previous quarter. Price hikes on Discovery+ may lead to some subscriber churn, despite forecasts that throughout 2023 there will be 8.5% declines only.Warner Bros. Discovery is expected to have a 6.8% drop in TV/video ad revenue for the 4th quarter of 2021, after a 10.4% decrease in the previous quarter. Price hikes on Discovery+ may lead to some subscriber churn, despite forecasts that throughout 2023 there will be 8.5% declines only.
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In June 2020, CTV ad spend in the US reached $1 billion/month; Hulu was biggest spender at $350M. Amazon, Land Rover and Credit Karma gained most spending. In 2022, CTV ad spend jumped 79% with Hulu (50%) & Amazon (10%) leading Target; Credit Karma & Sling TV follows with 24.5% & 21.5% respectively.
Read MoreWarner Bros Discovery ended Q2 2023 with 95.8 million direct-to-consumer subs, down 1.8 million. Paramount gained 0.7 million subs and 40% increase in quarterly revenue, but still incurred a $424 million operating loss. Max launched in US; WB CEO said it exceeded projections while Paramount is focusing on boosting streaming platforms and maximizing traditional business for profits by 2024.
Read MoreNearly 20 million households in the UK have streaming subscriptions, representing 68% of all homes. New subscription growth was up 7% in Q2 2023, with Discovery+, Disney+, and Apple TV+ seeing the highest gains. Netflix remains popular, but other services are increasingly popular for viewers. Production strikes may lead to a shift in content release strategies for streaming services to retain subscribers struggling financially.
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When Warner Bros. Discovery announced its plans for what eventually became known as Max, combining HBO Max’s library with much of the content from discovery+ was seen as a no-brainer. A new report from Antenna’s data collected shows that customers are reacting positively to this merger, with Max subscriptions rising 20.9% year-over-year and discovery+ declining 2.4% in the same timespan.
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New data from Ampere Analysis andAntenna show that SVOD services that came late to the advertising party have a mostly ad-free subscriber base. Services like Hulu, Paramount+, Discovery+ and Peacock, which launched with an ad-supported tier from the start, report a larger majority of ad-supported subscribers. Despite the availability of cheap ad-supported viewing, most new subscribers still opt for ad-free plans.
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7% of British households took out a new streaming subscription in Q2 2023, up from 5% the year before. Discovery+, Disney+ and Apple TV were the fastest growing services with Netflix having the highest viewing time and The Night Agent being most watched and most enjoyed show. However with upcoming Hollywood strikes, streaming services must reshape priorities to retain subscriber bases while providing satisfying experiences without fresh content.
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Warner Bros Discovery Sports Europe has reported record streaming audiences for the 2023 Tour de France, with unique video viewer growth of +12% year-on-year across all platforms and +36% on discovery+.
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