Global SVOD subscriptions will still grow. Smaller streaming services are gaining in the US and traditional pay TV services are losing subscribers, prompting them to rethink how to remain competitive. Netflix is leading, while Disney+ and YouTube are also growing. TVision helps pay TV services adapt with usage insights.
Read MoreIn 2029, global SVoD subscriptions will reach 1.79bn, with Netflix leading at 946m. Netflix will add 44m subscribers, while Disney+ will have 100m fewer due to lower investment in Asia Pacific.
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Streaming revenue increased 4% in Q3 2023, reaching $66B. Netflix led at 51%, with domestic avg. rev./subscriber at $10.68/mo. Growth is projected to rise to $76.9B in 2024 and $85.7B in 2025, though subs. growth will slow to 5%. Peacock gained 17% in Q3 while 70% of net adds are from international markets.
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Viewing of broadcast and cable networks increased in October due to higher sports viewership. Cable rose 0.9% with a 19% increase in sports, and 17% in news. Streaming was down 0.6%, with a 5.6% decrease in Netflix usage. NFL, World Series, and Suits were the top programs while streaming services such as YouTube, Netflix, Amazon, Hulu, and Disney+ saw no change from Sept.
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Total television usage rose 2% in October with NFL and MLB driving a 15% increase in sports viewership. Broadcast viewing was up 9.4%, while cable achieved a 0.9% gain across news and sports. Streaming lost share for a third consecutive month, but declined only minimally (-0.6%). Netflix held 8 of the top 10 streaming titles, and Disney+ and Amazon Prime Video both grew. Other video use not classified as broadcast, cable or streaming is also included.
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LG Electronics USA has announced ESPN App with ESPN+ is now available for 2020 & newer LG Smart TVs. Offers 27,000+ live events, on-demand replays, premium articles and Disney Bundle Trio with access to Disney+, Hulu & ESPN+. Availability for 2018/2019 models coming soon.
Read MoreLG Smart TV owners now have easy access to ESPN with the ESPN App and streaming platform, ESPN+. The app offers 27,000 live sports events per year, plus an on-demand library and original content. Users can also subscribe to the Disney Bundle Trio of ESPN+, Disney+, and Hulu. Availability for 2018 & 2019 models coming soon.
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Netflix and Amazon Prime Video lead streaming services in average subscriber tenure at 55 and 50 months, respectively. Hulu has a notable 3-year tenure, while Starz, Paramount+, Disney+, Max and Apple TV+ last slightly under 2 years. Peacock is the shortest, averaging 1 year. Consolidation may affect churn rate, but its effect is limited.
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Peacock and Paramount+ are streaming services with live sports, library content and focus on profitability. They offer subscription options, such as $20 savings for Paramount+ and exclusive library from NBCUniversal for Peacock. These services could be acquisition targets for Disney+ or Netflix, but live sports is a great complement to their less flashy original series.
Read MoreNetflix’s ad-supported tier projects over $1b in revenue by 2024. To earn advertiser trust, it will offer expanded ad lengths, binge viewing, QR codes, title sponsorship and a successful live event.
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Cord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.
Read MoreCord stackers, households with traditional pay-TV and streaming VOD services, are more open to ads than streaming VOD-only households. They have an average age of 40 and consist of 55% men and 72% married persons with children. They watch more sports programming weekly and take action after seeing relevant ads. Netflix, Disney+ and Amazon Prime Video are their top streaming services.
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