Cord-cutting, Measurement and Fraud: Double Verify and Channel 4 on CTV’s Biggest Trends For Marketers
Any marketer predicting CTV’s rise as a media power prior to 2020 will be feeling vindication as our lockdown behaviours propelled habits towards digital content on the big screen. To understand what this means for marketers in 2021, Double Verify and Channel 4 spoke to The Drum about the most important trends coming ahead. Double Verify managing director, Europe, Tanzil Bukhari, and Channel 4 he…
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