Authored by Marcus Box, CTO and Founder at M2A Media. The content and opinions in this post are those of the third-party author and AWS is not responsible for the content or accuracy of this post. When AWS announced the release of AWS Elemental MediaConnect in 2018, we at M2A could immediately see all […]
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Read MoreAs part of IAB UK’s Guide to Digital Innovation 2020 , Samsung Ads look at changing TV viewing habits and draw on latest research to explore how advertisers can utilise this data to inform Connected TV strategies. Television today is practically unrecognisable from what it was even 10 years ago. In the UK, a few choice channels expanded into countless numbers of services. Termed the ‘golden a[…]
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