Tag: EMEA

U.S. FAST Channels See 20% Growth in Ad Impressions

The U.S remains the FAST channel market leader, but growth lags behind APAC, LATAM and EMEA. Statista predicts 1.1 billion users by 2027. Amagi’s Report reveals news genre is most viewed, plus key insights from media brands like Apple TV+, Disney+ and Roku Channel.The U.S remains the FAST channel market leader, but growth lags behind APAC, LATAM and EMEA. Statista predicts 1.1 billion users by 2027. Amagi’s Report reveals news genre is most viewed, plus key insights from media brands like Apple TV+, Disney+ and Roku Channel.

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Netflix Users up By Nine Million

Netflix reported $8.5bn revenue and added 8.8m net subscribers in Q3, a 9% increase from last year. Most growth was from EMEA (3.95m users) followed by UCAN (1.75m), LATAM (1.18m) and APAC (1.88m). Despite strikes, Netflix is committed to resolving SAG-AFTRA issues quickly.Netflix reported $8.5bn revenue and added 8.8m net subscribers in Q3, a 9% increase from last year. Most growth was from EMEA (3.95m users) followed by UCAN (1.75m), LATAM (1.18m) and APAC (1.88m). Despite strikes, Netflix is committed to resolving SAG-AFTRA issues quickly.

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Warner Bros. Discovery’s Max Details 2024 European Rollout Plans

Max streaming service from Warner Bros. Discovery launches in 22 European countries, spring 2021 including Eurosport, HBO & Discovery+. Made profit in H1 2020, while other streamers still losing money but adopting more rational approaches.Max streaming service from Warner Bros. Discovery launches in 22 European countries, spring 2021 including Eurosport, HBO & Discovery+. Made profit in H1 2020, while other streamers still losing money but adopting more rational approaches.

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Streaming Continues to Accelerate Media and Entertainment Evolution

It is no surprise that the Media and Entertainment industry has been experiencing a wildly accelerated evolution and at the centre of this is the ever-growing expansion of streaming platforms, their catalogues, plans and revenue models says research from BB Media and DEG International. Data for the International Digital Entertainment: the Platforms & the Players report was collected through BB Media’s reports and services and covers subscription video-on-demand (SVOD), advertising video-on-demand (AVOD), EST, FAST, pay-TV and transaction video-on-demand (TVOD), up to and including Q1 2023. It outlines the industry’s evolution, penetration and value in different markets across the world, as well as the consumers’ engagement and preferences. In the competition for the largest streaming library, the UK takes the lead (229,000 ) followed by Japan (202,000 ) and South Korea (198,000 ), with Italy (183,000 ) and Brazil (171,000 ) in fourth and fifth positi…

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Brand Safety Still a Key Barrier to CTV Ad Buying (Xandar)

The primary concern in all regions is that it ensures brand safety, ranked most important by 83% of UK marketers. This is followed by prioritising user data privacy (73%), and inventory transparency (72%). Asked specifically about the convergence of linear TV and digital buying, advertisers indicated the biggest challenges likely to impact this in 2021 The primary concern in all regions is that it…

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AVOD Gains Massive Interest in UK

Research from Integral Ad Science (IAS) has provided further evidence for the rapid uptake of free ad-supported streaming finding more than four-fifth of UK consumers (83%) are willing to watch ads to gain access to free streaming content, while over half (56%) plan to start watching such services over the next 12 months.

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