A California court decision against Meta Platforms threatens to ban targeted advertising, upsetting NetChoice and small businesses. Meta is appealing the ruling, arguing it goes against judicial consensus and misinterprets the Unruh Act.
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Meta posted record profit in 2021 and is now on track to repeat this success. Net income rose 32% CAGR and revenue 37% CAGR between 2010-2022. In 2023, net income was $25.1 billion and revenue $94.8 billion. This growth is due to increased e-commerce use and 35% profits rise in 2021 despite Reality Labs segment fall.Meta posted record profit in 2021 and is now on track to repeat this success. Net income rose 32% CAGR and revenue 37% CAGR between 2010-2022. In 2023, net income was $25.1 billion and revenue $94.8 billion. This growth is due to increased e-commerce use and 35% profits rise in 2021 despite Reality Labs segment fall.
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Meta reported Q3 revenue of $34.14B and net income of $11.58B, up 23%. They were sued for negative mental health effects from their apps, and the EU put them on notice over misinformation. Meta said they’re complying with laws to reduce false info spread.Meta reported Q3 revenue of $34.14B and net income of $11.58B, up 23%. They were sued for negative mental health effects from their apps, and the EU put them on notice over misinformation. Meta said they’re complying with laws to reduce false info spread.
Read MoreStreamers have formed an official trade group, led by Twitch, YouTube Gaming, Facebook Gaming and Mixer, to negotiate with publishers and platforms, promote fair labor practices and provide educational resources. The group gives streamers a unified voice to address their needs in the quickly evolving streaming industry.Streamers have formed an official trade group, led by Twitch, YouTube Gaming, Facebook Gaming and Mixer, to negotiate with publishers and platforms, promote fair labor practices and provide educational resources. The group gives streamers a unified voice to address their needs in the quickly evolving streaming industry.
Read MoreThreads offers more engagement than X, but without near-term plans for monetization or analytics it may not be able to replace X.Threads offers more engagement than X, but without near-term plans for monetization or analytics it may not be able to replace X.
Read MoreNetworks should stop licensing agreements with YouTube, and instead focus on their own streaming platforms. This will help protect strategic position, offer a better user experience, manage data and monetise content better than YouTube. It’s time to cut ties before having similar effects as Google or Facebook.Networks should stop licensing agreements with YouTube, and instead focus on their own streaming platforms. This will help protect strategic position, offer a better user experience, manage data and monetise content better than YouTube. It’s time to cut ties before having similar effects as Google or Facebook.
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AI is creating intellectual property disputes, with no clear answers. OpenAI uses patterns from collective human intelligence and this can include your work, though it only makes up a fraction of the model that isn’t kept or shared.AI is creating intellectual property disputes, with no clear answers. OpenAI uses patterns from collective human intelligence and this can include your work, though it only makes up a fraction of the model that isn’t kept or shared.
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Instagram is testing a new ad format, multi-advertiser ads, that will let users compare multiple businesses’ products. This has already launched on Instagram and Facebook, and advertisers can choose to opt in or out. Availability on Reels unknown.
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Amazon’s advertising services experienced a 22% surge in the June quarter, reaching $10.68 billion as the digital market shows signs of recovery. Meta, Facebook/Instagram/Threads parent, also reported better than expected revenue for the period, while Google’s owner Alphabet saw an increase in ad spend. Amazon has introduced machine learning models to help advertisers target audiences more effectively.
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After Meta laid off 11,000 employees, it has seen promising signs of progress. Reels growth is the highlight; It reached 200 billion daily views across Facebook and Instagram, and its yearly revenue run rate is expected to be $10 billion. This rapid growth is driven by Reels’ increasing ad infrastructure and Meta’s discovery algorithms. Reels have become the most-liked format on Instagram despite internal support from Meta.
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Tinuiti, a performance marketing agency, found that all five of the major digital platforms (Google Search, YouTube, Facebook, Instagram and Amazon Sponsored Products) experienced spending growth in Q4 2021. Instagram saw the greatest uptick of 31%, while Facebook lagged at only 2%. This could be partly attributed to comparisons from last year’s soft performances, but it also reflects an overall increase in spending.
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QUT’s study found that viewers pay closer attention to movies than TV series, with 63% of movie viewing receiving our full attention compared to 50% for scripted series. Though both remain popular, quarter of those surveyed never use a second device while watching. Younger viewers are more likely to play shows in the background.
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