Roku announced new tools to help customers in the UK discover and personalise content on Roku-branded TVs. Features like What to Watch, Continue Watching and Save List will be rolled out in response to 20% higher revenues and 100bn streaming hours globally.
Read MoreAmazon Fire TV has rolled out a new feature with autoplay ads that expand to full screen when the homepage is opened, featuring suggested shows, movies, or streaming services. Customers can opt-out of these ads in the settings menu. The Fire TV Hub holiday feature provides streaming devices, services, and digital titles for purchase and disables autoplay audio and video ads. Amazon Prime Video offers 10,000+ movies, TV shows and Prime Originals with a 30-day trial at $12.99/month or $8.99 on its own.
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YouTube is introducing 37 mini-games, called Playables, to its Premium subscribers. Other tech firms are also entering gaming, with mixed outcomes. YouTube’s Playables may entice Premium subscribers to stay and help keep them engaged.
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NBCUniversal’s Peacock streaming service offers exclusive TV, movies, sports coverage and more from $5.99+/month. Recent changes to the content navigation streamlining “Watch,” “Resume,” “More Info” and “More Episodes” prompts led to a rise in subscribers from 9 million to 28 million.
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Consumers are migrating from service to service due to costly subscriptions, creating a “watch, cancel and go” behavior. Research shows that viewers prefer to watch older, timeless shows, highlighting the importance of content discovery quality. Streaming companies are now bundling platforms, allowing shows to have a second life on multiple services.
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Google Bard has been updated to better analyze YouTube videos, so users can ask specific questions like ingredient amounts or tools used. This update allows for more engagement and richer conversations with the AI.
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Amazon is rolling out an update to most Fire TVs made since 2016, adding full-screen video ads when the TV is turned on. Customers can opt out of the ads by plugging their Fire TV into an outlet instead of their TV’s USB. Alexa for Fire TV is also seeing improvements.
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NBCUniversal offers streaming inventory and products like Amazon S3 & LiveRamp’s Safe Haven, & PAM to help smaller brands reach 180 million monthly users. PAM will soon include first-party data & outcome measurement.
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YouTube Premium members can now enjoy enhanced HD video quality, badges displaying achievements, and exclusive promotions on the benefits page.
Read MorePersonalised content discovery tools can increase revenue by 25%. Omdia and Plum Research show viewers concentrate on five channels, limiting those from being discovered. Using personalised search, recommendations and guide follows helps users find the right channel to boost loyalty.
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The panel at NAB NY discussed UI/UX for sports streaming, emphasizing low latency, quality streams and personalization. They agreed latency should be 5-6 seconds and content is key to retain viewers. Panelists also discussed the importance of community engagement and the need for unique VR experiences that provide a novel view.
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Scripps’ Tablo Device lets users watch free, ad-supported TV with no pay-TV subscription. It works on Fire TV and Roku and supports broadcast networks plus WNBA & NBA games.
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