Disney’s ESPN is losing revenue due to streaming and cord-cutting, so they partnered with Penn Entertainment in a $2bn deal to launch sportsbook ESPN Bet in 16 US states. This could increase fan engagement to shore up fractured media, helping to offset the losses from streaming.
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Disney CEO Bob Iger reported lower than expected numbers in the company’s Q3 earnings call, but maintained that the company is on track. The call included Iger expressing optimism about the company’s streaming strategy, as well as taking a different stance on Hollywood strikes and announcing partnerships with PENN Entertainment for ESPN Bet to enhance consumer engagement. Prices will be increasing starting October 12 for Premium Disney+ and ad-free Hulu, while ad-supported subscriptions of both remain at $7.99/month.
Read MoreBob Iger has announced a deal with Penn Entertainment for a $2 billion deal to enable gambling and videogaming options for ESPN viewers. The data could bring far more engagement and better bottom line outcomes in a difficult market, but other media partners have been hard to find. Private equity may be the only solution Disney is left with, signifying particular distress signals.
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Young people are being “inundated” with gambling ads in their everyday lives, particularly sports betting ads and social casino games, amid unprecedented levels of exposure for at-risk adolescents. Children between 12 and 17 who are at risk of becoming problem gamblers reported a wide range of sources that promote gambling, including in their home, school, social, digital and media environments. Two new reports commissioned by the New South Wales government have highlighted the risks and roots of adolescent gambling, finding that sources of influence at this important age can “exert risk and protective influences” over gambling behaviours. The NSW Youth Gambling Study 2022 reported that all survey participants recalled being exposed to gambling advertising since childhood, particularly television ads for sports betting. “During adolescence, exposure to online advertising was described in all gambling groups as frequent and pervasive, especially d…
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Television broadcasters have expressed concern at the proposed ban on all gambling advertising, which would cost them as much as $150 million a year. They warn viewers would ultimately pay the price as less funding would be available for Australian content. The parliamentary inquiry into harms of online gambling today handed down 31 recommendations,
Read MoreWhen sports streamer FuboTV shuttered its online sports wagering business last month it felt like an outlier, and with reports strengthening that Disney is about to launch its own live betting integration, increasingly it...
Read MoreGambling and betting companies will be banned from using advertising featuring top-flight footballers and other sports personalities, as well as reality TV and social media stars, under new rules designed to protect under-18s...
Read MoreSoaring revenues from the legalized sports betting industry continue to boost sports TV networks — benefitting from national TV advertising marketing dollars as well as other revenue in closer partnerships and ownerships....
Read MoreIn the wake of Super Bowl LV, we’re sharing some observations on gambling traffic and social media activity, two categories that are complementary to the game.
Read MoreFirst growth in 26 months.
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