The Rules of Header Bidding Don’t Apply to CTV. Here’s Why
First off, avoid onboarding too many SSPs without a clear reason. While bringing on five, 10 or more SSPs is relatively common in the world of display header bidding (and of increasingly debatable value there), doing so in CTV can come with some serious pitfalls:First off, avoid onboarding too many SSPs without a clear reason. While bringing on five, 10 or more SSPs is relatively common in the world of display header bidding (and of increasingly debatable value there), doing so in CTV can come with some serious pitfalls:
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