Tag: Hulu

The CTV Ad Problem

It’s an ad problem,because the vast, vast majority of streamed viewing is on services with no or few ads. That’s why, when you analyze Nielsen data to determine how much ofthe “ad viewing” on TV occurs in streaming services, you learn it’s only 3%-4%.

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Activist Investor Wants Disney to Double-Down on Streaming

Dan Loeb, founder of the hedge fund Third Point and an activist investor in Disney is urging the company to bypass it annual dividend and instead, invest that money into its streaming services. In a letter addressed to Disney CEO Bob Chapek and the company’s board of directors, Loeb suggested that putting the $3 billion dividend towards creating more content for their streaming services wo[…]

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