Connected TV continues to yield the greatest share of content publisher’s video inventory investment, increasing from 45 per cent in the June quarter to 54 per cent in the September quarter Desktop reduced from 38 per cent to 25 per cent in the same period, while mobile investment increased from 17 per cent to 21 per cent.
Read MoreIAB Tech Lab introduces Data Deletion Request Framework for privacy compliance. Invites industry stakeholders to participate in 30-day public comment period until Dec. 2, 2023. Clarifies implementation of data deletion requests to promote regulation adherence.
Read MoreThe Global Privacy Platform allows publishers to comply with US privacy laws. Ad Manager supports GPP for California, Virginia, Colorado and Connecticut. For minors, requests must be tagged if specific criteria are met.The Global Privacy Platform allows publishers to comply with US privacy laws. Ad Manager supports GPP for California, Virginia, Colorado and Connecticut. For minors, requests must be tagged if specific criteria are met.
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Buyers frustrated over wasted money on ads run on TVs that are off; ‘Are you still watching?’ labels fix issue, Smart TV usage expected to phase out problem. Solutions by iSpot, GroupM and IAB Tech lab progressing but not widely adopted yet.Buyers frustrated over wasted money on ads run on TVs that are off; ‘Are you still watching?’ labels fix issue, Smart TV usage expected to phase out problem. Solutions by iSpot, GroupM and IAB Tech lab progressing but not widely adopted yet.
Read MorePublishers now have clearer distinctions between video formats and content definitions, which can help to optimize budget from advertisers, as well as engagement from audiences. Transparency in video placement environment allows buyers to deliver a better experience for consumers.Publishers now have clearer distinctions between video formats and content definitions, which can help to optimize budget from advertisers, as well as engagement from audiences. Transparency in video placement environment allows buyers to deliver a better experience for consumers.
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Invalid traffic (IVT) is nonhuman-generated traffic that distorts ad measurement. The IAB Tech Lab produces a monthly Spiders and Robots list to identify automated traffic and measure ad campaigns accurately. This is a core requirement of MRC’s IVT detection and filtration process.Invalid traffic (IVT) is nonhuman-generated traffic that distorts ad measurement. The IAB Tech Lab produces a monthly Spiders and Robots list to identify automated traffic and measure ad campaigns accurately. This is a core requirement of MRC’s IVT detection and filtration process.
Read MoreThe IAB Task Force and Legal Council aim to improve privacy tech standards, create best practices, and foster innovation through the Privacy Implementation & Accountability Task Force (PIAT). The Council also works to enhance legal engagement between IAB Members’ in-house counsel, as well as promote effectiveness in interactive media contracts and stakeholder education.The IAB Task Force and Legal Council aim to improve privacy tech standards, create best practices, and foster innovation through the Privacy Implementation & Accountability Task Force (PIAT). The Council also works to enhance legal engagement between IAB Members’ in-house counsel, as well as promote effectiveness in interactive media contracts and stakeholder education.
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Publishers, DSPs, and SSPs need to work together to effectively implement IAB’s updated Ad Formats Guidelines through instream criteria, tracking user intent, and relevant accompanying content. Jenn Chen explains how emphasizing reader experiences will improve ad quality, increase budgets for publishers and generate more engagement. Transparency helps buyers and enhances climate connectivity.Publishers, DSPs, and SSPs need to work together to effectively implement IAB’s updated Ad Formats Guidelines through instream criteria, tracking user intent, and relevant accompanying content. Jenn Chen explains how emphasizing reader experiences will improve ad quality, increase budgets for publishers and generate more engagement. Transparency helps buyers and enhances climate connectivity.
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Mark Dreyfus announced a reform of The Privacy Act, introducing updates such as removing the small business exemption and notifying customers in data breaches. It expands definitions, introduces a “fair and reasonable” test and a Children’s Online Privacy Code. Complying with one doesn’t guarantee compliance with the GDPR.Mark Dreyfus announced a reform of The Privacy Act, introducing updates such as removing the small business exemption and notifying customers in data breaches. It expands definitions, introduces a “fair and reasonable” test and a Children’s Online Privacy Code. Complying with one doesn’t guarantee compliance with the GDPR.
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We partner with top players in digital media to shape the future of AI. The IAB Tech Lab has created two working groups to develop Chrome’s privacy sandbox, analyze ethical challenges posed by AI in media, and analyze trends. Our focus is on informed and ethical solutions to ensure user privacy while creating exciting experiences.We partner with top players in digital media to shape the future of AI. The IAB Tech Lab has created two working groups to develop Chrome’s privacy sandbox, analyze ethical challenges posed by AI in media, and analyze trends. Our focus is on informed and ethical solutions to ensure user privacy while creating exciting experiences.
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Our Supply Chain APIs now include updates from Ads.txt v1.1. It provides insight into publishers’ ads & sellers files and empowers them to declare domain ownership. All datasets in our Tools Portal are updated with v1.1 data points.Our Supply Chain APIs now include updates from Ads.txt v1.1. It provides insight into publishers’ ads & sellers files and empowers them to declare domain ownership. All datasets in our Tools Portal are updated with v1.1 data points.
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The IAB Tech Lab Tools Portal is an online resource for implementing and adopting IAB Tech Lab specs, including the Transparency Center, Resource Center, and ads.txt API.The IAB Tech Lab Tools Portal is an online resource for implementing and adopting IAB Tech Lab specs, including the Transparency Center, Resource Center, and ads.txt API.
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