ITV reported a 7% drop in total ad revenues for FY2020, partially due to the 11% decline of H1. The Q3 revenue growth was driven by ITV Studios and digital ads, plus a 27% increase in total streaming hours on ITVX. For FY2022, ITV projects an 8% overall drop in total ad revenues.
Read MoreWPP Q3 earnings beat analyst expectations but Mark Read warned of a continued slump, while S4 Capital saw sharp revenue drop and issued further profit warning. Overall, ad market is mixed with success or decline dependent on company base, markets, and products.
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ITVX has changed their policy, preventing BT TV customers from skipping ads when watching ITV recordings/channels online. However, customers can still fast forward these recordings. This change takes effect as of Nov 6th and affects Mini Box/TV Box Pro users streaming channels from the internet.ITVX has changed their policy, preventing BT TV customers from skipping ads when watching ITV recordings/channels online. However, customers can still fast forward these recordings. This change takes effect as of Nov 6th and affects Mini Box/TV Box Pro users streaming channels from the internet.
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Western Europe is still leading in format creation, however UK’s lead is decreasing. Banijay has 824 titles based on its formats while ITV Studios had the highest number of new exports. Global streamers use formats to stay competitive in a turbulent market.Western Europe is still leading in format creation, however UK’s lead is decreasing. Banijay has 824 titles based on its formats while ITV Studios had the highest number of new exports. Global streamers use formats to stay competitive in a turbulent market.
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ITV launches addressable ads to 1.3 million households, deploying over 30 million ads in 12-month beta trial. Ads managed via ITV’s self-serve platform Planet V, allowing for mass reach targeting and efficient customer engagement.ITV launches addressable ads to 1.3 million households, deploying over 30 million ads in 12-month beta trial. Ads managed via ITV’s self-serve platform Planet V, allowing for mass reach targeting and efficient customer engagement.
Read MoreBBC Studios expands in US for potential revenue. Already partnered with ITV and launched BBC Select. Invested in Turbine, Voltage TV and Mothership Productions. Tim Davie believes “enormous potential” exists for on-demand services in US.BBC Studios expands in US for potential revenue. Already partnered with ITV and launched BBC Select. Invested in Turbine, Voltage TV and Mothership Productions. Tim Davie believes “enormous potential” exists for on-demand services in US.
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Freely is a free streaming service developed by the BBC, ITV, Channel 4 and Channel 5. It will provide live TV channels, on-demand content and Freeview replication to UK viewers with smart TVs for no cost in 2024. The aim is to ensure everyone can access public-service broadcaster content in the digital age.Freely is a free streaming service developed by the BBC, ITV, Channel 4 and Channel 5. It will provide live TV channels, on-demand content and Freeview replication to UK viewers with smart TVs for no cost in 2024. The aim is to ensure everyone can access public-service broadcaster content in the digital age.
Read MoreAround a third of UK households with online video subscriptions are sharing them with family and friends, particularly 16-24 year-olds. Churn is an issue, with 11% of users cancelling permanently, potentially due to rising costs. A survey of 27,000 respondents worldwide found this to be the case.Around a third of UK households with online video subscriptions are sharing them with family and friends, particularly 16-24 year-olds. Churn is an issue, with 11% of users cancelling permanently, potentially due to rising costs. A survey of 27,000 respondents worldwide found this to be the case.
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RTL Group has lowered its full-year outlook and announced staff cuts due to declining ad sales in the first half of 2023. Television advertising has been particularly challenging for the company, yet streaming revenues rose 16.9 percent. The broadcaster is investing in its production business and AI technology in order to compete with global streaming giants. It is also partnering with The Trade Desk to bring programmatic buying to TV.
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ITV’s half-year earnings fell more than 50%, with Group adjusted EBITA down 52% to £152M. Revenues dropped 2%, while ITV Studios has 89% of committed revenues for the year. Digital division lifted total external revenues to £1.64B.
Read MoreITV has marked the first six months of its revamped streaming platform ITVX by publishing statistics to show how the service has progressed. Overall streaming hours have rise by 49% in the first quarter of this year. Awareness of ITVX now stands at 85% among UK adults, and over a quarter of ITVX’s streaming hours is consumed by the hard to reach 16-34 years of age demographic group.
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UK commercial broadcaster ITV has marked the first six months of its revamped streaming platform ITVX by publishing a raft of statistics to show how the service has progressed.
Overall streaming hours have rise by 49% in the first quarter of this year, according to ITV. Awarenes…
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