H.264 is the top codec with 72% usage rate in 2023. VP9 has the highest browser penetration, while HEVC leads in usage. AV1 has 70.45% browser support but costly encoding. VVC and LCEVC launched in 2020 and 2030 respectively; HEVC jumps from 18-44% and LCEVC is expected to have 40% attach rate by 2030. VIA LA owns H.264 and VP9, HEVC has two pools, AV1 is run by Sisvel, VVC owned by VIA LA/Access Advance and LCEVC royalty paid by publisher.
Read More
LCEVC is a royalty-free, efficient video codec that offers improved encoding efficiency (22%) and faster encoding times (3X). VP9 browser penetration leads the way but usage is expected to regress over the next 7 years. AV1 has 70.45% of browsers but restricted licensing prevents its 2% usage. VVC requires hardware support for encode/decode, while LCEVC runs on existing hardware and is licenced by V-Nova with no patent pool fees.
Read More
(Author’s note: This article was co-authored by Jan Ozer and attorney Robert J.L. Moore . Also, this article was written before the consolidation of MPEG LA and Via Licensing and updated.) Much of the hostility relating to codecs like HEVC and VVC relates to the threat of patent royalties, whether real or imagined. The reality is that nearly all royalties are paid by companies like Apple and Samsung, which sell consumer electronic devices and profit greatly from the video-related capabilities these codecs afford their products. In contrast, content royalties for video codecs generally apply in only a few well-defined cases. This reality hasn’t stopped video publishers from delaying the widespread use of HEVC or journalists from fawning and gushing over the supposed “open source and royalty-free” AV1. To set the record straight, this article reviews when and where content royalties apply with H.264, VP9, HEVC, AV1, VVC, and LCEVC. We’ll share what we know and what we …
Read More(Author’s note: This article was co-authored by Jan Ozer and attorney Robert J.L. Moore . Also, this article was written before the consolidation of MPEG LA and Via Licensing and updated.) Much of the hostility relating to codecs like HEVC and VVC relates to the threat of patent royalties, whether real or imagined. The reality is that nearly all royalties are paid by companies like Apple and Samsung, which sell consumer electronic devices and profit greatly from the video-related capabilities these codecs afford their products. In contrast, content royalties for video codecs generally apply in only a few well-defined cases. This reality hasn’t stopped video publishers from delaying the widespread use of HEVC or journalists from fawning and gushing over the supposed “open source and royalty-free” AV1. To set the record straight, this article reviews when and where content royalties apply with H.264, VP9, HEVC, AV1, VVC, and LCEVC. We’ll share what we know and what we …
Read MoreWith an industry that is on the decades-old H.264/AVC in most parts of the world, with contenders such as H.265/HEVC, AV1, VP9, and the new crop of codecs (VVC, EVC, and LCEVC) making news, how is the transcoding landscape going...
Read MoreHowever, it is becoming clear that one of the last barriers to overcome is the huge volume of data and processing required to enable immersive experiences at high enough quality. While traditional 2D user interfaces may tolerate...
Read MoreGuido Meardi, CEO and Co-Founder at V-Nova says: “The first MPEG-5 LCEVC showcase is a great example of the growing ecosystem of solutions available to operators and service providers to equip their video delivery with the...
Read MoreIn terms of deployments, standards-based codec adoption involves a number of milestones, particularly for those such as VVC and EVC, which will likely require hardware-accelerated decoding on mobile and living room platforms. In...
Read MoreMPEG Systems is pleased to report that MPEG is being recognized this year by the National Academy for Television Arts and Sciences (NATAS) with two Technology & Engineering Emmy® Awards, for (i) “standardization of font technology for custom downloadable fonts and typography for Web and TV devices and for (ii) “standardization of HTTP encapsulated protocols”, respectively.
Read MoreLondon, UK – 5th August 2021 – V-Nova, a leading provider of video compression solutions, today announces validation of its codec-enhancer V-Nova LCEVC for use in mobile devices following laboratory testing by market-leading...
Read MoreWith the decade-old H.264/AVC still ruling the roost, HEVC’s patent problems, AV1 slow and steady progress, and three exciting new codecs (EVC, LCEVC, VVC) coming through, it is going to be amazing to watch how the...
Read MoreThis work, according to longtime industry veteran Matthew Goldman, a SMPTE Fellow and past SMPTE President, is permitting the long-held view of what constitutes a useful and efficient video compression scheme to evolve in order...
Read More