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Posted by Scott Favelle | May 19, 2022 | Industry Insights, Sports |
During autumn, when the most popular sports (the NFL and college football) are in season, the average jumps up to 6.3 hours per week. Just under two-fifths (39%) of Gen Z and 41% of Millennials say that they primarily use one or...
Read MorePosted by Scott Favelle | May 6, 2022 | Providers |
Posted by Scott Favelle | Apr 29, 2022 | Industry Insights, Providers |
Companies like A+E, Univision, Fox and AMC Networks are betting that, even as the pay TV bundle keeps slowly and steadily declining, embracing the linear side of the business can still be lucrative — and help them bridge the gap...
Read MorePosted by Scott Favelle | Apr 6, 2022 | Advertising, Vendors |
People like Netflix and pay a premium for it, partly because it’s ad-free. Though perhaps YouTube still has that agreement, since we don’t know terms of the Roku-Google deal either.
Read MorePosted by Scott Favelle | Apr 1, 2022 | Industry Insights, Providers |
Overall, CTV averages 1.29 viewers per viewing household (VPVH) with linear TV slightly lower at 1.26. For marketers, co-viewing remains of high value — especially where families with both kids and adults are watching at...
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