Tag: Linear

Study: Audiences Rate Streamer Ads Higher Than Linear

Posted by Scott Favelle | Feb 2, 2023 | Advertising |

Fact Check: is Peacock Growth Offsetting Linear TV Decline?

Posted by Scott Favelle | Feb 1, 2023 | Providers |

Homes reached by TV channels from Comcast-owned NBCU have faired a little better thanks to the growth of vMVPDs like YouTube TV and Sling TV. Jeff Shell, NBCU’s CEO, thinks Peacock’s freemium model (providing free and paid tiers...

YouTube Developing Pluto TV-like Linear Content Channels

Posted by Scott Favelle | Jan 16, 2023 | Content, Providers |

Australian Digital Ad Spend Booms While Linear TV Staggers Into 2023: Magna Forecast

Posted by Scott Favelle | Dec 5, 2022 | Advertising, Australia, Industry Insights |

Linear grew by 3% this year to reach 4.6 billion (A$6.2 billion), a significant drop from 2021’s 14% growth, as the format tries to restore itself to pre-COVID ad volume. As the category spend grew by 9% to reach $12.1 billion...

Paramount: TV Advertising Stronger Than Non-Linear

Posted by Scott Favelle | Nov 2, 2022 | Advertising, Providers |

But President-CEO Bob Bakish reported some macro-economic impact on advertising, with the traditional broadcast and cable networks less impacted than the digital platforms. Remember, our strategy in the upfront — we didn’t know...