Linear Archives - Today-In.Video

Linear TV Still Rules, Off-Network Leads Streaming — Maybe

Posted by feedly2wordpress | Jan 24, 2022 | Industry Insights |

Tubi Giving Brands Viewers They Missed on Linear TV

Posted by feedly2wordpress | Dec 13, 2021 | Advertising, Providers |

TV Ads Will Straddle Streaming and Linear for Years to Come

Posted by feedly2wordpress | Nov 1, 2021 | Advertising |

One, we will have to de-silo the streaming and linear world, and truly integrate offerings around a more holistic, multichannel notion of “TV” bridged, bought, packaged, sold and measured by content, audiences and outcomes, not...

70% of Audiences Reached via Streaming Are Not Reachable via Linear

Posted by feedly2wordpress | Oct 14, 2021 | Advertising, Industry Insights |

Data-Driven Linear Spend on a Roll; Programmatic Buys Still Limited Within CTV

Posted by feedly2wordpress | Oct 2, 2021 | Advertising |

Data-driven linear television (DDL) is gaining momentum, while programmatic connected TV’s (CTV) growth is being restrained somewhat by perhaps-outdated perceptions, according a survey of television buyers by Xandr, AT&T’s...

Tag: Linear

Linear TV Still Rules, Off-Network Leads Streaming — Maybe

Tubi Giving Brands Viewers They Missed on Linear TV

TV Ads Will Straddle Streaming and Linear for Years to Come

70% of Audiences Reached via Streaming Are Not Reachable via Linear

Data-Driven Linear Spend on a Roll; Programmatic Buys Still Limited Within CTV

Categories

Tag: Linear

Linear TV Still Rules, Off-Network Leads Streaming — Maybe

Tubi Giving Brands Viewers They Missed on Linear TV

TV Ads Will Straddle Streaming and Linear for Years to Come

70% of Audiences Reached via Streaming Are Not Reachable via Linear

Data-Driven Linear Spend on a Roll; Programmatic Buys Still Limited Within CTV

Categories

Tags