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Posted by Scott Favelle | Oct 5, 2022 | Sports |
Fifty-seven percent of survey participants from ages 26-41 said that they intended to stream World Cup matches instead of accessing them through linear means. Sixty-eight percent of those surveyed said that they plan to watch...
Read MorePosted by Scott Favelle | Sep 11, 2022 | Providers |
Posted by Scott Favelle | Aug 9, 2022 | Advertising, Industry Insights |
Posted by Scott Favelle | Aug 9, 2022 | Australia, Industry Insights |
Samba TV’s report explores how unlimited choices on what TV to watch and how to watch it means that the average consumer can customise their viewing experience like never before. However, as more users continue to choose...
Read MorePosted by Scott Favelle | May 19, 2022 | Industry Insights, Sports |
During autumn, when the most popular sports (the NFL and college football) are in season, the average jumps up to 6.3 hours per week. Just under two-fifths (39%) of Gen Z and 41% of Millennials say that they primarily use one or...
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