Explore Media Universe with 123 companies gaining $1.7 trillion in market value. Biggest gainers: Meta, NVIDIA, Alphabet, Amazon, Apple, Microsoft. Blocks also felt losses from Alibaba, Dentsu, Audacy and AMC Networks. Get scorecard & high-res map to search for intelligent life.
Read MoreMeta Quest 3 is the ultimate 2023 VR headset, with accessories like bigger battery, head strap, facial interface, charging dock, carrying case, safety mat and link cable from leading brands. ProxiMat’s anti-fatigue foam floor mat adds tactile feedback. Oculus’ standalone headset connects to PC for more gaming, while Logitech G333 earphones upgrade audio. Experts recommend best consumer electronics.
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Invalid traffic (IVT) is estimated to cost $72B globally by 2024, rising 33% from 2022. North America has the lowest rate (7.5%), while LinkedIn the highest (24.6%), projected to be $1.43B wasted in 2024. Industry and company size affect IVT rate; insurance, retail and larger companies have the most. To reduce ad spend waste, brands should diversify media mix & utilize strategies to mitigate IVT.
Read MoreA California court decision against Meta Platforms threatens to ban targeted advertising, upsetting NetChoice and small businesses. Meta is appealing the ruling, arguing it goes against judicial consensus and misinterprets the Unruh Act.
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Evan Shapiro reveals that the “big three” (Apple, Amazon, Google) dominate the digital space due to their multiple sources of revenue such as advertisements and services. Apple will focus on services such as App Store & Ads, while Google is facing an AI bubble. Meta recovered from losses with a strong Q3, showing a rebounding ad economy. Smaller players are struggling to compete against the big three’s controlling 59% of US ad spending.
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Meta posted record profit in 2021 and is now on track to repeat this success. Net income rose 32% CAGR and revenue 37% CAGR between 2010-2022. In 2023, net income was $25.1 billion and revenue $94.8 billion. This growth is due to increased e-commerce use and 35% profits rise in 2021 despite Reality Labs segment fall.Meta posted record profit in 2021 and is now on track to repeat this success. Net income rose 32% CAGR and revenue 37% CAGR between 2010-2022. In 2023, net income was $25.1 billion and revenue $94.8 billion. This growth is due to increased e-commerce use and 35% profits rise in 2021 despite Reality Labs segment fall.
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Meta reported Q3 revenue of $34.14B and net income of $11.58B, up 23%. They were sued for negative mental health effects from their apps, and the EU put them on notice over misinformation. Meta said they’re complying with laws to reduce false info spread.Meta reported Q3 revenue of $34.14B and net income of $11.58B, up 23%. They were sued for negative mental health effects from their apps, and the EU put them on notice over misinformation. Meta said they’re complying with laws to reduce false info spread.
Read MoreSince 2021, TikTok’s CPMs have increased 90%, while YouTube and Meta have seen much slower growth. During the 2023 holiday season, demand for ads saw a 66% increase in CPMs. TikTok was found to be 49% cheaper than Meta on average during Q4 of 2022. Gupta Media predicts TikTok’s investment in advertising will pay off.Since 2021, TikTok’s CPMs have increased 90%, while YouTube and Meta have seen much slower growth. During the 2023 holiday season, demand for ads saw a 66% increase in CPMs. TikTok was found to be 49% cheaper than Meta on average during Q4 of 2022. Gupta Media predicts TikTok’s investment in advertising will pay off.
Read MoreStreamers have formed an official trade group, led by Twitch, YouTube Gaming, Facebook Gaming and Mixer, to negotiate with publishers and platforms, promote fair labor practices and provide educational resources. The group gives streamers a unified voice to address their needs in the quickly evolving streaming industry.Streamers have formed an official trade group, led by Twitch, YouTube Gaming, Facebook Gaming and Mixer, to negotiate with publishers and platforms, promote fair labor practices and provide educational resources. The group gives streamers a unified voice to address their needs in the quickly evolving streaming industry.
Read MoreThreads offers more engagement than X, but without near-term plans for monetization or analytics it may not be able to replace X.Threads offers more engagement than X, but without near-term plans for monetization or analytics it may not be able to replace X.
Read MoreNetworks should stop licensing agreements with YouTube, and instead focus on their own streaming platforms. This will help protect strategic position, offer a better user experience, manage data and monetise content better than YouTube. It’s time to cut ties before having similar effects as Google or Facebook.Networks should stop licensing agreements with YouTube, and instead focus on their own streaming platforms. This will help protect strategic position, offer a better user experience, manage data and monetise content better than YouTube. It’s time to cut ties before having similar effects as Google or Facebook.
Read MoreData privacy is putting adtech under pressure with new technologies such as Global Privacy Control and Interoperable Private Attribution emerging to protect consumer choice. Stakeholders are adapting architectures, introducing technologies, and standardizing contractual arrangements in response to regulations.Data privacy is putting adtech under pressure with new technologies such as Global Privacy Control and Interoperable Private Attribution emerging to protect consumer choice. Stakeholders are adapting architectures, introducing technologies, and standardizing contractual arrangements in response to regulations.
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