Explore Media Universe with 123 companies gaining $1.7 trillion in market value. Biggest gainers: Meta, NVIDIA, Alphabet, Amazon, Apple, Microsoft. Blocks also felt losses from Alibaba, Dentsu, Audacy and AMC Networks. Get scorecard & high-res map to search for intelligent life.
Read MoreParamount+ has launched on Xbox devices in Australia, offering films, series and children’s programming from CBS, Nickelodeon, Comedy Central and MTV. Xbox users can watch Fellow Travelers, Halo, CSI, South Park and other content. Paramount is committed to making their content accessible.
Read MoreParamount+ and Microsoft collaborate to launch streaming service on Xbox One and Series X/S. Subscribers get access to new original content, CBS classics, Nickelodeon shows and MTV music programs. Offering expanded audience reach via popular gaming platform.
Read MoreFFmpeg 6.1 “Heaviside” adds libaribcaption decoder, Playdate video decoder & demuxer, extended VAAPI support, Vulkan decode hwaccel, Microsoft RLE encoder, and Essential Video Coding parser. Next major release is 7.0 in Feb.
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Generative AI is hoovering up copyrighted work and churning out remixed literature, music and video of all varieties, increasingly competing with humans in quality and already far outpacing them in quantity. In a world of infinite AI-generated content, is it even possible to be a star?
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Netflix looks to enter the video game market with their acquired studios, but must compete with industry giants MS and Sony. To succeed, Netflix must create compelling experiences on TV as well as move users away from just streaming movies. Cloud gaming could be beneficial, though its effects are yet to be seen.
Read MoreNetflix’s programmatic ad efforts are hindered by limited user numbers, expensive costs and an lack of proper measurement tools. It has partnered with Microsoft Advertising, but this adds a data fee which makes it cost-inefficient. In order to maximize its potential rewards, better tools need to be implemented soon.Netflix’s programmatic ad efforts are hindered by limited user numbers, expensive costs and an lack of proper measurement tools. It has partnered with Microsoft Advertising, but this adds a data fee which makes it cost-inefficient. In order to maximize its potential rewards, better tools need to be implemented soon.
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Netflix aims to outperform rivals in advertising through brand safety, engagement, and data-driven capabilities. It is introducing new ad formats, title sponsorships and collaborations with Microsoft to offer programmatic access and better measurement. 5 million have signed up to its ‘Basic With Ads’ plan, and Netflix projects a minimum 10% revenue from ads in the future.Netflix aims to outperform rivals in advertising through brand safety, engagement, and data-driven capabilities. It is introducing new ad formats, title sponsorships and collaborations with Microsoft to offer programmatic access and better measurement. 5 million have signed up to its ‘Basic With Ads’ plan, and Netflix projects a minimum 10% revenue from ads in the future.
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Netflix plans to invest $900M on advertising operations and global expansion, aiming for 30M more monthly users in the U.S./Canada. This should lead to a 2023 production spend of $13.4B, amounting to a decreased cost per user acquisition.Netflix plans to invest $900M on advertising operations and global expansion, aiming for 30M more monthly users in the U.S./Canada. This should lead to a 2023 production spend of $13.4B, amounting to a decreased cost per user acquisition.
Read MoreMicrosoft Advertising now allows advertisers to create and target CTV & video ad campaigns. Leveraging search data, first-party data points and ML algorithms to effectively reach customers with tailored ads.Microsoft Advertising now allows advertisers to create and target CTV & video ad campaigns. Leveraging search data, first-party data points and ML algorithms to effectively reach customers with tailored ads.
Read MoreGoogle updates ad-verification process to include invoice exemption, political ad policy and AI watermarking. Microsoft updates Terms & Conditions to prohibit reverse engineering & harvesting data from AI services.Google updates ad-verification process to include invoice exemption, political ad policy and AI watermarking. Microsoft updates Terms & Conditions to prohibit reverse engineering & harvesting data from AI services.
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Google Chrome has become the top web browser, reaching 60% of the global market by 2023. Safari is the next biggest with 20%, while other browsers are small in comparison.Google Chrome has become the top web browser, reaching 60% of the global market by 2023. Safari is the next biggest with 20%, while other browsers are small in comparison.
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