Viewers increasingly prefer smart tv apps over set-top boxes for ease of access to streaming services, such as live sports and news. Cable and satellite still remain important offering traditional providers a transition to streaming and stabilize subscriber numbers. Smart TVs open content and advertising opportunities while traditional providers offer integrated search.
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Live TV streaming customers are more loyal than cable/satellite, as only 12% plan to switch in the next year. YouTube TV earns highest customer satisfaction and scores 156 pts above cable/satellite on cost of service. Hulu and YouTube top streaming provider rankings. Xfinity and Cox best for cable/satellite.Live TV streaming customers are more loyal than cable/satellite, as only 12% plan to switch in the next year. YouTube TV earns highest customer satisfaction and scores 156 pts above cable/satellite on cost of service. Hulu and YouTube top streaming provider rankings. Xfinity and Cox best for cable/satellite.
Read MoreAugust TV viewing increased with broadcast and cable up 1.6% and 1.7%, respectively. Older viewers drove 85% of cable gains, while a return to school impacted streaming usage of kids 2-17. Titles like “America’s Got Talent” and “Big Brother” boosted news and drama genre viewing. Football seasons also fueled sports and news viewing. Despite drop in streaming usage, Disney+ earned the third and fourth most-watched titles. Linear streaming via vMVPD/MVPD apps will be excluded from streaming data as of 2023.August TV viewing increased with broadcast and cable up 1.6% and 1.7%, respectively. Older viewers drove 85% of cable gains, while a return to school impacted streaming usage of kids 2-17. Titles like “America’s Got Talent” and “Big Brother” boosted news and drama genre viewing. Football seasons also fueled sports and news viewing. Despite drop in streaming usage, Disney+ earned the third and fourth most-watched titles. Linear streaming via vMVPD/MVPD apps will be excluded from streaming data as of 2023.
Read MoreMVPDs who transition to an app-based platform featuring open architectures, AI technologies and third-party digital services may remain competitive in the pay TV industry. DirecTV Stream provides an example by moving away from Android TV set-tops.MVPDs who transition to an app-based platform featuring open architectures, AI technologies and third-party digital services may remain competitive in the pay TV industry. DirecTV Stream provides an example by moving away from Android TV set-tops.
Read MoreThe FCC can invest in local broadcasters by modernizing regulations, which will save struggling newsrooms and help grow local programming. This can include streaming services being included in MVPD definitions, timely merger reviews and more. These reforms are key to preserving consumer access and ensuring trustworthy reporting in moments of crisis for millions across the nation.The FCC can invest in local broadcasters by modernizing regulations, which will save struggling newsrooms and help grow local programming. This can include streaming services being included in MVPD definitions, timely merger reviews and more. These reforms are key to preserving consumer access and ensuring trustworthy reporting in moments of crisis for millions across the nation.
Read MoreA blunt research note from leading market analyst MoffettNathanson is warning that the undying devotion of American sports fans is keeping the linear TV ecosystem from “rapidly imploding”. The study noted that despite the...
Read MoreThere’s also the fact that it seems like people who’d been involved with AT&T’s well-received U-Verse TV service are going to be running the new DirecTV, so that’s a step in the right direction. If you’re an advertiser and...
Read MoreFuboTV was one of the few linear TV providers to add any subscribers during the first quarter and it’s helping the service grab a larger share of the virtual MVPD market. According to fuboTV CEO David Gandler, his company had...
Read MoreThat telecom lost 897,000 customers across its DirecTV satellite and U-verse “premium” platforms in the first quarter of last year, and another 138,000 from virtual MVPD AT&T TV Now. Most of the losses came in satellite TV....
Read More“What we thought was a 40-50 million subscribers floor due to the NFL is probably now closer to 20 million, as more and more marquee sports content (especially NFL content) becomes available outside the legacy multichannel bundle,”
Read MoreThese services operate on an MVPD model and provide several television channels as part of a package that the customer subscribes to ( typically ). A skinny bundle is basically a subscription package that consists of 50 – 75...
Read MoreVMVPD gains could not offset losses
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