Tag: Olympics

Content Creators Bullish on 8K in Malaga

8K Association | Nov 22, 2023 |

Content creators praised 8K capture development at a 4K HDR event in Malaga, Spain. Olivier Chiabodo from The Explorers discussed 8K video capture with Chinese engineers. Prashant Chothani of TravelXP suggested satellite delivery for high quality video and Ulrich Grönewald of Synamedia argued for lower transmission cost to allow wider adoption of 8K. Synamedia works with AMD to speed up 8K encoding, allowing for higher frame rates and VR/360 applications. Paul Gray of Omdia also sees potential for 8K content capture and production in VR headsets.

Read More

S&P Report: U.S. Cable Networks on a Downward Spiral

Tv Technology | Sep 27, 2023 |

Cable TV ad revenue is projected to decline 4.9%, below $20 billion for first time since 2007 due to cord cutting, lower ratings and streaming competition. Occasional boosts such as elections and Olympics not enough to stem downward trend.Cable TV ad revenue is projected to decline 4.9%, below $20 billion for first time since 2007 due to cord cutting, lower ratings and streaming competition. Occasional boosts such as elections and Olympics not enough to stem downward trend.

Read More

Upfront Season: Nine Unveils an ‘Ecosystem’ of Olympics Ad Offering, Spearheaded By 9Now Refresh

Mumbrella | Sep 6, 2023 |

Nine has launched an “ecosystem” of TV, streaming, audio and publishing with refreshed advertising products. Olympic verticals have been created and prominent faces such as Stephen Fry, Lisa McCune and Tracy Grimshaw have been enlisted to attract advertisers. Adtech and retail media are being used to enhance offerings.Nine has launched an “ecosystem” of TV, streaming, audio and publishing with refreshed advertising products. Olympic verticals have been created and prominent faces such as Stephen Fry, Lisa McCune and Tracy Grimshaw have been enlisted to attract advertisers. Adtech and retail media are being used to enhance offerings.

Read More

IAB: Online Advertising Expenditure Hits $14.2bn for FY23

AdNews News | Aug 30, 2023 | ,

Despite challenging conditions, the Australian online advertising market achieved a record high of $14.2 billion in FY22, driven by increased spending on video and search/directories. Automotive and travel also saw gains in display advertisement share in the June quarter. CEO of IAB Australia Gai Le Roy says the result reflects digital strategies’ growing success despite economic hardships.

Read More

Warner Bros. Discovery Shutters IStreamPlanet

Deadline | Aug 14, 2023 |

WBD announces closure of iStreamPlanet after merger in April 2022. 25 layoffs due to $200 million Turner Broadcasting investments. Company used to stream major events such as NCAA, Super Bowl, Olympics, FIFA World Cup, and Formula One auto racing. Founded by former pro basketball player Mio Babic.

Read More

Nine Reveals Cross Platform Strategy for Olympics and Paralympics

Jul 25, 2023 | ,

Nine has announced its comprehensive coverage of the 2024 Paris Olympic and Paralympic Games with TV, streaming, audio and digital platforms, plus publishing assets. Broadcast news coverage will feature 9News teams, and the Today Show live from Paris. The Wide World of Sports team will bring HD channels to viewers on 9Now and Stan, with VOD highlights and full replays. The Herald, Age and Financial Review will have 24 hour covered, along with radio and subscription video on demand.

Read More
Loading