Streaming revenue increased 4% in Q3 2023, reaching $66B. Netflix led at 51%, with domestic avg. rev./subscriber at $10.68/mo. Growth is projected to rise to $76.9B in 2024 and $85.7B in 2025, though subs. growth will slow to 5%. Peacock gained 17% in Q3 while 70% of net adds are from international markets.
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Paramount+ launched Premium tier with 4K UHD, HDR10, Dolby Vision and 4 concurrent streams. Subscribers can enjoy films, originals, series, live sports and more for $13.99/month or $124.99/year with 50% off first 3 months.
Read MoreParamount+ Australia launches ‘Mountain of Entertainment’ subscription plan featuring 4K UHD, HDR10 and Dolby Vision format, four concurrent streams, and blockbusters, exclusives, hit shows, international originals and sports.
Read MoreParamount+ and Microsoft collaborate to launch streaming service on Xbox One and Series X/S. Subscribers get access to new original content, CBS classics, Nickelodeon shows and MTV music programs. Offering expanded audience reach via popular gaming platform.
Read MoreParamount+ has launched on Xbox devices in Australia, offering films, series and children’s programming from CBS, Nickelodeon, Comedy Central and MTV. Xbox users can watch Fellow Travelers, Halo, CSI, South Park and other content. Paramount is committed to making their content accessible.
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Netflix and Amazon Prime Video lead streaming services in average subscriber tenure at 55 and 50 months, respectively. Hulu has a notable 3-year tenure, while Starz, Paramount+, Disney+, Max and Apple TV+ last slightly under 2 years. Peacock is the shortest, averaging 1 year. Consolidation may affect churn rate, but its effect is limited.
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Peacock and Paramount+ are streaming services with live sports, library content and focus on profitability. They offer subscription options, such as $20 savings for Paramount+ and exclusive library from NBCUniversal for Peacock. These services could be acquisition targets for Disney+ or Netflix, but live sports is a great complement to their less flashy original series.
Read MoreTV ad/promo spend and impressions for premium streaming platforms rose 5%, totaling $192.7M. NFL+ led with $37.8M, while Disney Bundle + Max increased significantly. Amazon Prime Video and Hulu+Live TV stayed the same, but Paramount+ and Peacock dropped.
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Netflix & Prime Video have the longest subscriber lifetimes at over 4 years each. Consolidation increased customers’ value but didn’t affect churn. Paramount+ has 2 years, Netflix & Prime Video over 4 years per Parks Associates data.
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Sign up for Disney+ to get access to 13,000 series and films from Disney, Pixar, Marvel, Star Wars etc. Plans available include basic ($7.99/mo) and premium ($13.99/mo). Get the bundle for $7.99 or $24.99 a month with features like unlimited downloads, four streams, 7 profiles, and 4K streaming. No password-sharing crackdown yet on Paramount+ and Max.
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SVOD providers reduced their expenditure on Australian content in 2022-23, spending $324 million. This was down from $335 million the previous year. 3,757 titles were available to watch across 5 platforms and $453 million was spent on related programs. Discoverability techniques are used to promote this content.
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Paramount+ has 63M users, 46% viewership increase, and passed financial losses. DAZN sent free channels to Pluto in Europe/Latin America. Pluto had more content than competitors via free streaming. Paramount+ offers 40K+ TV episodes, sports, NFL & PGA at two tiers; Pluto is free w/350 live TVs, thousands of movies & TV shows.Paramount+ has 63M users, 46% viewership increase, and passed financial losses. DAZN sent free channels to Pluto in Europe/Latin America. Pluto had more content than competitors via free streaming. Paramount+ offers 40K+ TV episodes, sports, NFL & PGA at two tiers; Pluto is free w/350 live TVs, thousands of movies & TV shows.
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