FAST video services are highly engaging; US leads the world due to local news, weather, and major providers like Weather Group TV, Pluto TM, Amazon Freevee, LG, Roku, Samsung and Rakuten. Content is easily located through friends’ and family’s recommendations.
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Freevee, Pluto TV, The Roku Channel and Tubi are rising platforms with increasing user awareness. They offer commercial-free TV without costly subscription fees, from live streaming channels to movies and reruns. Freevee features ad-breaks every 15 minutes, while Pluto TV has 350+ channels, Roku 450+, and Tubi 200,000+ movies and shows. 55+ news channels are also available on Tubi. Viewers are increasing FAST content watched in 2023.
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US household penetration of FASTs has grown from 24% to 47%. Amazon FreeVee is currently the fastest growing with 11% growth, followed by Roku Channel, Tubi, and Pluto TV. Plex provides most FAST channels (513), 17% being single IP channels.
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Paramount+ has 63M users, 46% viewership increase, and passed financial losses. DAZN sent free channels to Pluto in Europe/Latin America. Pluto had more content than competitors via free streaming. Paramount+ offers 40K+ TV episodes, sports, NFL & PGA at two tiers; Pluto is free w/350 live TVs, thousands of movies & TV shows.Paramount+ has 63M users, 46% viewership increase, and passed financial losses. DAZN sent free channels to Pluto in Europe/Latin America. Pluto had more content than competitors via free streaming. Paramount+ offers 40K+ TV episodes, sports, NFL & PGA at two tiers; Pluto is free w/350 live TVs, thousands of movies & TV shows.
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Pluto TV and My5 will merge in 2024, combining free streamingTV with on-demand content. This will offer personalisation, data for effective advertising, and expansions into other titles, aligning with consumer migration to IP & SVOD services.Pluto TV and My5 will merge in 2024, combining free streamingTV with on-demand content. This will offer personalisation, data for effective advertising, and expansions into other titles, aligning with consumer migration to IP & SVOD services.
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Paramount Advertising launches Conduit, integrating SSPs with EyeQ ad sales platform, streamlining planning and reducing ad repetition for CTV viewers and brands. FreeWheel enables unified ad-decisioning platform to meet programmatic needs, reaching 90 million uniques monthly for global scale.Paramount Advertising launches Conduit, integrating SSPs with EyeQ ad sales platform, streamlining planning and reducing ad repetition for CTV viewers and brands. FreeWheel enables unified ad-decisioning platform to meet programmatic needs, reaching 90 million uniques monthly for global scale.
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The chart highlights the demand for series and movies on four major free ad-supported streaming services (FASTs) in the US, indexed to market leader Tubi. Major genres such as news, drama, reality, comedy, animation and kids programming demonstrate variations in movie and TV show demand across FASTs, informing ad targeting decisions.The chart highlights the demand for series and movies on four major free ad-supported streaming services (FASTs) in the US, indexed to market leader Tubi. Major genres such as news, drama, reality, comedy, animation and kids programming demonstrate variations in movie and TV show demand across FASTs, informing ad targeting decisions.
Read MoreParamount Global will launch a combined BVoD and FAST platform in 2024, leveraging Pluto TV’s technology. It will provide UK viewers access to both on-demand and FAST channels from My5 and Pluto TV’s library. Platform launch expected in second half of 2024.Paramount Global will launch a combined BVoD and FAST platform in 2024, leveraging Pluto TV’s technology. It will provide UK viewers access to both on-demand and FAST channels from My5 and Pluto TV’s library. Platform launch expected in second half of 2024.
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Pixalate’s Q2 2023 report revealed that vMVPD apps (eg Hulu, Philo and Pluto TV) accounted for 70% of global ad spend on leading smart TVs. On Roku and Samsung TV, Hulu had 44% and 29% revenue share, respectively. On Amazon Fire TV, Philo was the leader with 16%, followed by Hulu (15%) and Pluto (8%). Invalid Traffic rates were lower in these apps compared to non-vMVPDs.Pixalate’s Q2 2023 report revealed that vMVPD apps (eg Hulu, Philo and Pluto TV) accounted for 70% of global ad spend on leading smart TVs. On Roku and Samsung TV, Hulu had 44% and 29% revenue share, respectively. On Amazon Fire TV, Philo was the leader with 16%, followed by Hulu (15%) and Pluto (8%). Invalid Traffic rates were lower in these apps compared to non-vMVPDs.
Read MoreViewers are unhappy with current streaming services, with Boomers and Millennials responding differently. ViewNexa’s research indicates that content relevancy is most important to keep consumers engaged. Netflix’s password-sharing policy has caused many to search for other providers. Offering tailored content can increase ARPU.Viewers are unhappy with current streaming services, with Boomers and Millennials responding differently. ViewNexa’s research indicates that content relevancy is most important to keep consumers engaged. Netflix’s password-sharing policy has caused many to search for other providers. Offering tailored content can increase ARPU.
Read MoreFAST services such as Pluto and Paramount+ create long linear sessions, making them beneficial for brands. Amazon Prime has now added ads to its streaming service, raising questions on when Netflix may launch FAST. These services offer easy experiences without user search & choice, showing what consumers prefer.FAST services such as Pluto and Paramount+ create long linear sessions, making them beneficial for brands. Amazon Prime has now added ads to its streaming service, raising questions on when Netflix may launch FAST. These services offer easy experiences without user search & choice, showing what consumers prefer.
Read MoreNearly half of streaming viewers aren’t satisfied, so providers can increase ARPU by targeting older viewers and offering free, ad-based options. Content is most important to attract new customers, while Netflix’s password-sharing crackdown opens up new opportunities.Nearly half of streaming viewers aren’t satisfied, so providers can increase ARPU by targeting older viewers and offering free, ad-based options. Content is most important to attract new customers, while Netflix’s password-sharing crackdown opens up new opportunities.
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