“Integrating an SSP with Prebid might go from 40 hours to 20 hours of work – but Open Bidding is still 20 minutes,” said Patrick McCann, SVP of research at CafeMedia, one of the publishers in the closed beta. Look no further...
Read MoreBut Prebid’s growing membership numbers and the expanded scope of projects taken on by its committees necessitated hiring a leader who could focus full time on running Prebid as a company, Racic said. Although Prebid maintains a...
Read MoreOver time, publishers can compete with each other based on the underlying quality of their audiences, as defined by over 20 disclosures within the Data Transparency Standard available to buyers via Tech Lab’s centralized...
Read MoreIf you look at no-bid code 6, for example, which is related to an “unsupported device,” this is a situation in which a seller sent information to the auction using the wrong format. The IP address approach can, indeed, help...
Read MoreNdependent industry organization Prebid.org will serve as operator of the initiative.Unified ID 2.0 is a collective industry effort, originally spearheaded by The Trade Desk, to create an email-based alternative to third-party cookies.
Read MoreAri Paparo, CEO of Beeswax, is one of the most recognizable names in ad-tech Twitter, with his insightful (and often acerbic) commentary making him essential reading for those who want a cutting-edge commentary on the space (see below). GDPR jail would be awesome. I’d know everyone, we could all wear blue blazers in the yard,…
Read MoreAri Paparo, CEO of Beeswax, is one of the most recognizable names in ad-tech Twitter, with his insightful (and often acerbic) commentary making him essential reading for those who want a cutting-edge commentary on the space (see below). GDPR jail would be awesome. I’d know everyone, we could all wear blue blazers in the yard,…
Read MoreThis is what happened between the 15th and 20th of December!
Read MoreJuliette Stead, Peter Barry, Suzanne Steele, Andrew Double, Jo Gaines, Adam Furness and more share their predictions.
Read MoreOpen source unified auction solution Prebid has released a new publisher-controlled identifier, SharedID, which it says launches with support from companies including Insider Inc, News Corp, CafeMedia, Publishers Clearing […]
Read MoreThis is what happened between the 16th and 22nd of November.
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