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Posted by Scott Favelle | Feb 1, 2023 | Advertising, Legal |
Even amongst the most challenging use cases, such as measurement and attribution, there are in-market examples PETs and clean rooms that are already enabling new privacy-safe ways to approach this use case. As most often they...
Read MorePosted by Scott Favelle | Feb 1, 2023 | Advertising, Legal |
Similarly, in 2020, 58% of ad-block users pointed to privacy as a motivation for using the technology, up from 6% in 2017, according to a 2021 report from ad-filtering software provider Blockthrough. While ad-blocking software...
Read MorePosted by Scott Favelle | Dec 11, 2022 | Advertising |
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s and Apple’s mobile advertising practices would have significant effects on publishers’ and...
Read MorePosted by Scott Favelle | Nov 15, 2022 | Advertising |
From Blockgraph to Open ID to IFA and seller-defined audiences, we look at the best privacy-focused ID solutions on the market as part of The Drum’s Data & Privacy Deep Dive . Addressability will continue to shrink in mobile...
Read MorePosted by Scott Favelle | Jul 28, 2022 | Legal, Providers |
Among other claims, the users alleged that TikTok, owned by the Chinese company ByteDance, violated the federal Video Privacy Protection Act — a 1988 law that prohibits some companies from disclosing personally...
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