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Posted by Scott Favelle | Oct 27, 2020 | Vendors |
Publishers, who own first-party data, are in a brilliant position to innovate, and take centre stage in providing marketers with compliant options that allow them to effectively engage with audiences.
Read MorePosted by Scott Favelle | Oct 25, 2020 | Advertising, Legal |
Google says early tests of its Federated Learning of Cohort, FLoC, proposal show potential. It now wants other companies to run their own FLoC tests.
Read MorePosted by Scott Favelle | Oct 20, 2020 | Advertising, Legal |
A recently published FAQ section on Apple’s developer site offers more clarification on how its forthcoming app privacy changes will be applied.
Read MorePosted by Scott Favelle | Oct 19, 2020 | Vendors |
There’s no denying that the 2020 pandemic has resulted in some unexpected consequences for the digital marketing ecosystem. Publishers have enjoyed record traffic as readers hunt down the latest coronavirus news, while simultaneously being faced with declining CPMs and reduced advertising spend as CMOs slash budgets and pull campaigns in an attempt to weather the […]
Read MorePosted by Scott Favelle | Oct 14, 2020 | Industry Insights, Legal |
Hub report also shares details on consumers’ feelings about their data being collected
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