Vizio’s Project OAR now has 11.2 million TVs that can be called on to accept the dynamically inserted addressable ads it is serving up on linear TV. Churn will be a bigger problem for the five Flixes that offer ad-supported...
Read MoreAddressable advertising is on the cusp transforming national television as a variety of companies and coalitions develop ways for households to see different commercials while watching the same shows. For programmers like Discovery, the continued expansion of addressable advertising builds on its experience with delivering target audiences through linear and digital channels. “We’ve paid close [.[…]
Read MoreMatthew Kramer wants to sell brands on the power of connected TV – but the paucity of effective measurement is making it difficult, So the managing director or advanced advertising at Omnicom Media Group is making CTV measurement a focus for the year ahead. In this video interview with Beet.TV, Kramer describes the problem – […]
Read MoreNielsen and AMC Networks announced notable addressable initiatives, the Disney+ juggernaut continued its momentum, and Hulu + Live TV and other vMVPDs reported notable subscriber gains.
Read MoreWolk’s Week in Review: Nielsen wants to make linear addressable happen, Disney+ creates a little magic bmunson Fri, 11/13/2020 – 12:03
Read MoreFor several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company’s biggest moves in a decade. Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its…
Read MoreProject OAR, which had targeted a mid 2020 launch prior to the pandemic, now expects to have 10 million households with Vizio smart TVs ready to roll for deploying TV networks’ addressable inventorynationally by year’s end.
Read MoreAddressable advertising is becoming a reality as providers to TV programming work with cable and satellite TV companies to develop standards for audience measurement and media attribution. With improved targeting of audiences, advertisers can expect to see quantifiable results including business outcomes in the next few years. Discovery Communications, whose network brands include Discovery Channe[…]
Read MorePart of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Connected TV (CTV) devices bring new challenges to the process of ad delivery – especially around maintaining the quality of creatives on large screens. Tech Lab’s video and programmatic specifications (especially VAST and […]
Read MorePart of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Connected TV (CTV) devices bring new challenges to the process of ad delivery – especially around maintaining the quality of creatives on large screens. Tech Lab’s video and programmatic specifications (especially VAST and […]
Read MoreThe tie-up will see Tru Optik’s identity data from more than 80 million homes fuel Nielsen’s addressable TV platform in the measurement company’s bid to get to grips with how digital has revolutionized content consumption.
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