Samba TV: Movie Streaming Access Appears to Undercut VOD Consumer Spending
Chris Pratt headlines Guardians of the Galaxy Vol. 3 (Photo courtesy of Marvel Studios), generating 1.3 million U.S. households streaming on Disney+ and 482,000 U.S. households watching on other platforms in the first five days. VOD prices suggest incremental revenue of more than $9.6 million for PVOD transactions. Gen Z and younger millennial households over-indexed viewership on Disney+.
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