Roku Q2 Reports show rising revenue and active user base. 1.9 mil net active accounts were added in Q2 with 11% yearly rise in revenue. 50% rise in year-over-year streaming hours on The Roku Channel’s FAST service. Acquisition of Quibi original content launched 30 Roku Originals, reaching 70mil US households. Expansion of 18 FAST channels and introduction of Select and Plus Series TVs to complete streaming ecosystem.
Read More“To be able to tell producers, talent and creators that you will get an audience at the size and scale that Roku can offer is such a joy because one of the most important things that anyone wants [to know] when they’re making a...
Read More“The first two weeks have surpassed our expectations, with millions of people streaming Roku Originals, and provided a further demonstration of The Roku Channel flywheel, with great content driving record engagement that’s...
Read More“We are uniquely positioned to use our trending data both to help consumers find incredible movies and shows and to help advertisers go beyond the traditional 30-second ad to entertain streamers who otherwise spend time in...
Read MoreRoku Originals include a number of the shows that had a brief run on the now-defunct Quibi. Roku presented its first original programming slate to media buyers at the NewFronts, showcasing programming acquired in separate deals...
Read MoreThe company published a job listing for a lead production attorney, which spells out plans to build out an “expanding slate of original content.” This renewed push into originals comes just weeks after Roku acquired Quibi’s content library
Read Morehttps://variety.com/2021/digital/news/roku-scott-rosenberg-warnermedia-quibi-1234887128/
Read MoreAlmost a third of TV viewers can only be reached by streaming, yet 90% of TV ad revenue still goes to traditional linear TV. Tubi and Roku are working to close this ad spending gap. Netflix had a banner 2020, but signs are it has a value problem in Latin […]
Read MoreRoku set all kinds of records in January’s first week, and made its first original-content deal. Where does it go from here?
Read Morethe founders include LaurenDeVillier, former head of product for Discovery Ventures; Eugene Liew, former vice president of product and technology at Disney+; Paul Pastor, former executive vice president of strategy, revenue andoperations at Discovery Networks; and Thomas Wadsworth, former lead of advanced product development for Walt Disney Imagineering.
Read MoreRoku is on a roll, topping 51 million households, cowing Hollywood studios, and perhaps even buying content. What next for the Streaming Box That Could? Visit Tubefilter for more great stories.
Read Moresince the difference between 30 million subscribers and 60 million in data terms doesn’t produce that much better content, network effects in streaming video likely won’t appear. So it won’t be a winner-take-all market.At least that’s my theory!
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