Tag: Roku

CTV Advertisers +4% in 1H, Roku Maintains 40% of Impressions

MediaPost | Sep 12, 2023 |

Ad spending on CTV increased in Q1 2023 vs. Q2 2022 for business, travel and family/parenting, but decreased for law, gov’t and politics. Roku dominates CTV ad impressions, Fire TV & Samsung TV surpassed set-top boxes. Comedy, drama and documentary genres saw increase in share. SSPs optimistic for further CTV ad growth.Ad spending on CTV increased in Q1 2023 vs. Q2 2022 for business, travel and family/parenting, but decreased for law, gov’t and politics. Roku dominates CTV ad impressions, Fire TV & Samsung TV surpassed set-top boxes. Comedy, drama and documentary genres saw increase in share. SSPs optimistic for further CTV ad growth.

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The Cost of Streaming Attention: what is the Value of Free ‘Channels’?

MediaPost | Sep 8, 2023 |

FAST streaming platforms provide free channels, such as 300+ on Roku and 250+ on Tubi/Pluto TV. Customers need broadband services and endure ads, but it may benefit advertisers through reach.FAST streaming platforms provide free channels, such as 300+ on Roku and 250+ on Tubi/Pluto TV. Customers need broadband services and endure ads, but it may benefit advertisers through reach.

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YouTube TV, Fubo, Roku, & More Tell the FCC Not to Turn Them Into Cable TV Companies as ABC, CBS, FOX, & NBC Owners’ Demand

Cord Cutters News | Sep 8, 2023 | ,

Cord cutting services, such as YouTube TV and Fubo, are opposing FCC regulations which could lead to higher prices and blackouts. If the regulation is enforced, consumers may see an increase in live TV streaming prices.Cord cutting services, such as YouTube TV and Fubo, are opposing FCC regulations which could lead to higher prices and blackouts. If the regulation is enforced, consumers may see an increase in live TV streaming prices.

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Roku Channel Removes At Least 35 Shows, Including ‘Reno 911!’ Revival, ‘Dummy,’ ‘Survive’

Digital | Sep 7, 2023 | ,

The removals are part of a series of cost-cutting measures by Roku, which includes laying off 10% of its staff. Roku estimates that it will take a $55 million-$65 million content-impairment charge related to “removing select existing licensed and produced content from company-operated services on its TV streaming platform.”The removals are part of a series of cost-cutting measures by Roku, which includes laying off 10% of its staff. Roku estimates that it will take a $55 million-$65 million content-impairment charge related to “removing select existing licensed and produced content from company-operated services on its TV streaming platform.”

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Roku is Testing a New Home Screen

Cord Cutters News | Aug 15, 2023 |

Roku is testing a new home screen with four apps across the screen instead of three. OS 12 updates include Live TV, Premium Subscriptions, Sports in What to Watch, and Continue Watching Content Access and Discovery within the home screen for easier access to streaming services.

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Streaming Profitability is More Than Just Subscriber Growth

AdExchanger | Aug 11, 2023 |

In the streaming wars, profitabilty is increasingly defined by average revenue per user (ARPU), which is largely fueled by advertising. While Warner Bros. Discovery (WBD) and Paramount made massive investments in their streaming offerings this year, Netflix and Roku focused on new content. WBD and Paramount reported double-digit ad revenue growth, while Netflix and Roku reported slower ad growth and lower ARPU. The road to streaming profitability is paved with advertising growth.

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Learning From Cable: How FAST Platforms Are Finding New Growth in VOD

TVREV | Aug 8, 2023 |

FAST platforms are shifting to VOD in order to stay competitive, but linear remains preferred if the user experience is better and the catalog is larger. Cable’s experience with multiplexing, on-demand, and TV Everywhere tells us that users increasingly desire VOD, making it necessary for FAST services to upgrade their UX and content rights in order to remain at the top.

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