14% of UK Samsung Smart TV users open the same app every day. SVOD dominates streaming apps (87%), growing only 7%. Gen Z watches 2hrs 5mins a day, Baby Boomers 1hr. Streaming saw 11% annual rise while ad-funded streaming grew 18%.
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Viewers increasingly prefer smart tv apps over set-top boxes for ease of access to streaming services, such as live sports and news. Cable and satellite still remain important offering traditional providers a transition to streaming and stabilize subscriber numbers. Smart TVs open content and advertising opportunities while traditional providers offer integrated search.
Read MoreWhen purchasing a TV, Smart TV functionality is important. Streaming TV is popular, with 56% of users streaming daily; Smart TV penetration growing due to a 6.6 year replacement cycle. Smart TV apps are more likely to be used than those via set-top boxes or streaming devices.
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LG Smart TV owners now have easy access to ESPN with the ESPN App and streaming platform, ESPN+. The app offers 27,000 live sports events per year, plus an on-demand library and original content. Users can also subscribe to the Disney Bundle Trio of ESPN+, Disney+, and Hulu. Availability for 2018 & 2019 models coming soon.
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Q3 2023 saw streaming take up majority viewing time, while the number of apps Smart TV viewers used doubled to an average of 5.4. Advertisers and publishers need to keep up with these changes by embracing the streaming ecosystem.
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Xperi reported Q3 revenue of $130 million, up 7% YoY. Net loss was $41 million. Fourth undisclosed TV OEM partner to integrate TiVo OS in European smart TVs in 2024; pay TV segment revenue up 3%; connected car platform deployed in BMW 5-Series cars. Revenue from smart TVs and ad-supported streaming up 52%; AutoStage Video service integrated with two aftermarket providers. US market plans hinted.
Read MoreVizio plans to license its Smart TV software to third-party OEMs, increasing addressable market and ARPU. Q3 saw 66 new advertisers, 20% direct ad relationships growth, 14% ARPU growth, and 21% more hours streamed. WatchFree+ doubled content and nine new apps launched, including ESPN and Pet Collective, bringing total native apps to 200.
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UK consumers are moving away from linear TV towards ad-supported streaming services. 68% choose free content over a subscription, and Smart TV apps are the top choice for live TV. Consumers are cost conscious: 36% cancelling or expecting to cancel a subscription in the next 12 months, while 13% add a free ad-supported service.
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Buyers frustrated over wasted money on ads run on TVs that are off; ‘Are you still watching?’ labels fix issue, Smart TV usage expected to phase out problem. Solutions by iSpot, GroupM and IAB Tech lab progressing but not widely adopted yet.Buyers frustrated over wasted money on ads run on TVs that are off; ‘Are you still watching?’ labels fix issue, Smart TV usage expected to phase out problem. Solutions by iSpot, GroupM and IAB Tech lab progressing but not widely adopted yet.
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Roku has dropped plans to launch any new streaming devices this year, instead focusing on its smart TVs. This could mean streaming dongles are no longer popular as more people prefer smart TVs. However, Amazon released a new streaming device this year.Roku has dropped plans to launch any new streaming devices this year, instead focusing on its smart TVs. This could mean streaming dongles are no longer popular as more people prefer smart TVs. However, Amazon released a new streaming device this year.
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YouTube has launched many new features, such as stable volume on mobile, double playback speed, bigger preview thumbnails, voice and song search. Also, animations, real time view and like count updates, and “You” tab for content access are now available. He is an innovator in technology who continues to explore boundaries and create successful ventures.YouTube has launched many new features, such as stable volume on mobile, double playback speed, bigger preview thumbnails, voice and song search. Also, animations, real time view and like count updates, and “You” tab for content access are now available. He is an innovator in technology who continues to explore boundaries and create successful ventures.
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Pixalate’s Q2 2023 report revealed that vMVPD apps (eg Hulu, Philo and Pluto TV) accounted for 70% of global ad spend on leading smart TVs. On Roku and Samsung TV, Hulu had 44% and 29% revenue share, respectively. On Amazon Fire TV, Philo was the leader with 16%, followed by Hulu (15%) and Pluto (8%). Invalid Traffic rates were lower in these apps compared to non-vMVPDs.Pixalate’s Q2 2023 report revealed that vMVPD apps (eg Hulu, Philo and Pluto TV) accounted for 70% of global ad spend on leading smart TVs. On Roku and Samsung TV, Hulu had 44% and 29% revenue share, respectively. On Amazon Fire TV, Philo was the leader with 16%, followed by Hulu (15%) and Pluto (8%). Invalid Traffic rates were lower in these apps compared to non-vMVPDs.
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