Global SVOD subscriptions will still grow. Smaller streaming services are gaining in the US and traditional pay TV services are losing subscribers, prompting them to rethink how to remain competitive. Netflix is leading, while Disney+ and YouTube are also growing. TVision helps pay TV services adapt with usage insights.
Read MoreSports organizations can maximize profits and better engage with fans by using dynamic pricing in their OTT platforms. This includes tailoring prices to user engagement, demand, and loyalty, as well as tiered subscriptions, in-app purchases, pay-per-view, and advertising partnerships. Win-win solutions benefit both the organization and the fan.
Read MoreSEN is selling its NZ digital and audio assets to TAB NZ for $3.7m to pay off its $28m debt and keep its sports holdings. CEO Craig Hutchison needs to reduce debt before August 2021 and a previous financial filing caused concern. SEN produces sports programmes, owns Rainmaker, Bravo and talent like Scott Cam.
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Global sports media rights now worth a record $56bn and projected to exceed $60bn. Football is the highest valued at $19.183bn. NFL is top property at $12.433bn, while US is top market at $27.521bn. NFL, NBA, FIFA driving strong performance and potential for greater commercial success.
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Viewing of broadcast and cable networks increased in October due to higher sports viewership. Cable rose 0.9% with a 19% increase in sports, and 17% in news. Streaming was down 0.6%, with a 5.6% decrease in Netflix usage. NFL, World Series, and Suits were the top programs while streaming services such as YouTube, Netflix, Amazon, Hulu, and Disney+ saw no change from Sept.
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Total television usage rose 2% in October with NFL and MLB driving a 15% increase in sports viewership. Broadcast viewing was up 9.4%, while cable achieved a 0.9% gain across news and sports. Streaming lost share for a third consecutive month, but declined only minimally (-0.6%). Netflix held 8 of the top 10 streaming titles, and Disney+ and Amazon Prime Video both grew. Other video use not classified as broadcast, cable or streaming is also included.
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Peacock and Paramount+ are streaming services with live sports, library content and focus on profitability. They offer subscription options, such as $20 savings for Paramount+ and exclusive library from NBCUniversal for Peacock. These services could be acquisition targets for Disney+ or Netflix, but live sports is a great complement to their less flashy original series.
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Streamers and aggregators are vying for exclusive sports packages to become more appealing to cord-cutters and maximize their advertising profits. Costly sports rights bring reliable engagement, ultimately driving up profits in other businesses.
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The panel at NAB NY discussed UI/UX for sports streaming, emphasizing low latency, quality streams and personalization. They agreed latency should be 5-6 seconds and content is key to retain viewers. Panelists also discussed the importance of community engagement and the need for unique VR experiences that provide a novel view.
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Streaming platforms such as Amazon Prime Video are offering expanded packages of NBA games, potentially replacing blackouts. Subscribers can access 10,000+ movies, TV shows, Prime Originals and NFL Thursday Night Football for $12.99/month.
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Comcast reported losses, propelling Peacock’s streaming service competition with sports rights for NFL, MLB, Premier League, Olympics, Big Ten, NASCAR and Amazon’s Thursday Night Football. Warner Bros.’ Bleacher Report & YouTube TV also leveraging live sports to gain viewers. Netflix produced their own event, The Netflix Cup, to avoid spending additional money.
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Sirv switch to streaming services like Sling TV, Fubo, Hulu+ Live TV and enjoy channels, Cloud DVR, up to 4 streams, discounts amd free trials. Prices range from $25 -$84.99/mo. Get 50% off first month with Sling TV and The Disney Bundle with Hulu+ Livoe TV for $76.99/month.Sirv switch to streaming services like Sling TV, Fubo, Hulu+ Live TV and enjoy channels, Cloud DVR, up to 4 streams, discounts amd free trials. Prices range from $25 -$84.99/mo. Get 50% off first month with Sling TV and The Disney Bundle with Hulu+ Livoe TV for $76.99/month.
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