Tag: Spotify

Spotify Podcast Ads Surge 40% Globally as Time with Video Content Doubles

Mediaweek | Nov 30, 2023 | ,

Spotify’s 2023 Wrapped report revealed major increases in podcast ads (40%) and video content (48% YoY) driven by Gen Zs, with Multi-format advertising (Video Takeover, Sponsored Sessions and Audio Ads) successful. Listening patterns of Gen Zs and Millennials fluidly changed (+1338% and +357%, respectively), with wellness playlists and podcasts increasing (+492%) amongst Millennials and 45+ demographic experiencing growth.

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Roku Beats Wall Street Revenue Expectations, Sees Improvement in Ad Business

The Hollywood Reporter | Nov 1, 2023 |

Roku shares surged 12% Wednesday due to better-than-expected revenue and its improved ad business, totaling $912M. Platform revenue saw an 18% YOY increase, mainly from increased advertisers. Video ads outperformed the market and linear TV. Netflix reported a net loss of $349.8M but expects positive EBITDA by 2024.Roku shares surged 12% Wednesday due to better-than-expected revenue and its improved ad business, totaling $912M. Platform revenue saw an 18% YOY increase, mainly from increased advertisers. Video ads outperformed the market and linear TV. Netflix reported a net loss of $349.8M but expects positive EBITDA by 2024.

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Spotify Ventures Into CTV Ad Space Through Partnership with Roku

OTTVerse | Oct 13, 2023 | ,

Spotify and Roku are collaboarting to enable advertisers to reach Spotify’s 500+ million users with video ads. Starting with Video Takeover ad experience, eventually more video ad products will be explored. Available in US, Canada and Mexico.Spotify and Roku are collaboarting to enable advertisers to reach Spotify’s 500+ million users with video ads. Starting with Video Takeover ad experience, eventually more video ad products will be explored. Available in US, Canada and Mexico.

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CRTC Registration for Podcasts and Streaming Companies Draws Criticism

CBC | Oct 5, 2023 |

The CRTC is introducing measures to regulate online streaming services with annual revenue over $10 million by Nov. 28; podcast hosts are concerned about potential implications for freedom of expression, while the CRTC denies censorship claims.The CRTC is introducing measures to regulate online streaming services with annual revenue over $10 million by Nov. 28; podcast hosts are concerned about potential implications for freedom of expression, while the CRTC denies censorship claims.

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Spotify and Roku Offering In-App TV Video Ads is Music to a Marketer’s Ears

Adweek | Sep 28, 2023 | ,

Roku and Spotify announced their new partnership, allowing brands to reach Spotify’s 500+ million monthly active users with TV streaming video ads. The partnership also includes video podcast ads in the future. Roku is expanding its existing Shopify partnership, letting customers purchase products directly from their TVs.Roku and Spotify announced their new partnership, allowing brands to reach Spotify’s 500+ million monthly active users with TV streaming video ads. The partnership also includes video podcast ads in the future. Roku is expanding its existing Shopify partnership, letting customers purchase products directly from their TVs.

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