SSAI Archives - Today-In.Video

Under the Hood of Server-Side Ad Insertion (Ssai) – the Challenges of Implementing Ad Monetization Technologies

Bitmovin | Aug 10, 2023 | Vendors, VideoTech

As the demand for video streaming escalates, so does the cost associated with maintaining and delivering high-quality content to viewers. Broadcasters, OTT Platforms, and any industry streaming video over the Internet are actively seeking robust monetization strategies to sustain and expand their businesses. While Subscription Video On Demand (SVOD) and Transactional Video On Demand (TVOD) models meet the needs of certain companies, the Advertising Video On Demand (AVOD) model has emerged as the go-to choice for growth without burdening subscribers with high additional costs. AVOD allows content providers to engage a wider audience by offering free or lower-cost access to their video libraries while being subsidized by advertisements. Ad Insertion is then the key technical component to enable this, and two options are available to implement this model successfully: Server-Side Ad Insertion (SSAI) and Client-Side Ad Insertion (CSAI). IIn this blog, we will focus on SSAI, how it wor…

Server-Side Vs. Client-Side Ad Insertion: Which Side Are You On?

StreamingMedia | Aug 10, 2023 | VideoTech

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On? Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel , is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad views will be consumed. In the U.S., FAST channels account for 50% of OTT views, and 30% of total ad views. CTV continues to be one of the fastest-growing segments for media advertising overall. There are two broad categories of CTV ad insertion : Server-side (SSAI) and Content-side. We’ve had the SSAI vs. CSAI debate many times before, with SSAI often coming out on top in recent years, but the uptick in FAST viewing is changing the conversation for many stakeholders in the current media landscape. Effective ad delivery is far from a one-side-fits-all proposition these days. “Connected TV really took off and you saw the fragmentation of the landscape and the differ…

IAB Tech Lab Escalates Attack on CTV Ad Fraud with Ads.cert 2.0

News | Oct 3, 2021 | Advertising, Legal, VideoTech

The Interactive Advertising Bureau (IAB) Tech Lab, a technology group at the leading standards-setting industry group, today announced that it is rolling out a new standard – dubbed ads.cert 2.0 – designed to combat ad fraud...

How Are CTV Ad Breaks Evolving?

ExchangeWire | Sep 28, 2021 | Advertising

Many streaming publishers who have been quick to implement a programmatic-first server-side ad insertion (SSAI) to provide ad buyers with the same controls (and more) they were used to in the traditional TV world would not only...

IAB Tech Lab Rolling Out Two New Measurement Tools for CTV

AdExchanger | Sep 16, 2021 | Advertising

To combat these problems, the MRC has called on the industry to adopt solutions developed by the IAB Tech Lab, such as Ads.cert, which authenticates legitimate SSAI data and is set to roll out this month. For instance, the IAB...

MMI Says it Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

AdExchanger | Aug 28, 2021 | Advertising, Legal

Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI) as a means to “spoof” CTV inventory across a large number of apps, IP addresses and devices. MMI said the scam illustrates how larger,...

The Best HTML5 Video Players for the Web Reviewed [2021]

OTTVerse | Jun 4, 2021 | VideoTech

In terms of features, the JW Player supports HLS and DASH streaming with support for 360 Video & VR, Ad Insertion (CSAI and SSAI), Multi-DRM, Subtitles, and their own Audience Engagement and Analytics service. Shaka Player...

The State of Video Ad Tech 2021

Streaming Media Magazine | Apr 6, 2021 | VideoTech

Unless a media company has a first-party relationship in which a consumer opts in to give it personal information, it will have a hard time deciding if a viewer is looking to buy a car, get his or her clothes cleaner, or shop...

Best Practices for End-to-End Workflow and Server-Side Ad Insertion Monitoring

The Broadcast Knowledge | Mar 27, 2021 | VideoTech

There are three principals: Create a framework, decide on metrics, and correlation. The article explains the importance of monitoring video quality after a transcode or encode since it’s easy to take a sea of green from your transport layer to indicate that viewers are happy.

The State of Video Ad Tech 2021

Streaming Media Magazine | Mar 10, 2021 | Advertising, VideoTech

As ad-supported viewing grows, the industry grapples with three key challenges: privacy, workflow fragmentation, and scale

The State of Video Ad Tech 2021

StreamingMedia | Mar 5, 2021 | Advertising, VideoTech

Are you still seeing the same ads over and over again while watching OTT? That’s because streaming advertising technology (ad tech) is still maturing. While many parts of the streaming workflow have made great technical strides in recent years, ad tech has had its share of growing pains.

AVOD (Advertising-based VOD) – Everything You Need To Know

OTTVerse | Feb 26, 2021 | VideoTech

AVOD or Advertising-based Video On Demand is a VOD business … AVOD (Advertising-based VOD) – Everything You Need To Know Read More »

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