In Q3, Magnite’s CTV revenue fell 6% YOY to $52.5 million. CEO Michael Barrett believes CTV revenue will grow in 2024, despite a soft start for Q4. Travel was the strongest category, while retail, financial services and media/entertainment suffered due to actor strikes. SpringServe video ad server and ClearLine features should help boost CTV ad spend next year. Prime Video’s ad-support tier and live sports events are also expected to drive growth.
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Kenvue used TAG TrustNet’s program to reduce the number of SSP contracts from 40 to 4 in 18 months and saw CPM reductions of up to 30%. Advertisers can gain more control and transparency through log-file data, which allows for better measurement of ad spend. This could result in future cost savings for advertisers.Kenvue used TAG TrustNet’s program to reduce the number of SSP contracts from 40 to 4 in 18 months and saw CPM reductions of up to 30%. Advertisers can gain more control and transparency through log-file data, which allows for better measurement of ad spend. This could result in future cost savings for advertisers.
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Apple is looking to grow its ad tech business by developing a DSP, SSP and ad exchange, hiring 40 senior roles for this purpose. Privacy policies will be a priority, with Apple partnering only with companies that meet its criteria. The project is still in the works but could create more revenue for the company.Apple is looking to grow its ad tech business by developing a DSP, SSP and ad exchange, hiring 40 senior roles for this purpose. Privacy policies will be a priority, with Apple partnering only with companies that meet its criteria. The project is still in the works but could create more revenue for the company.
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Despite near-term challenges, Magnite has announced a data partnership with Attain and tech integration with FreeWheel in an effort to boost CTV revenue. CEO Barrett is optimistic these will help long-term despite the shift of inventory from direct to programmatic.
Read MorePixalate’s Q2 2023 SSP rankings show the top programmatic ad market share for Samsung, Roku and Fire TV app stores in June 2023. Three SSPs topped the list with the highest market share.
Read More“Given the number of publishers GAM serves globally, this time of year being peak for digital ad spend, and macroeconomic factors that have caused ad spend to be less than we’ve seen in previous years, it’s safe to say last...
Read More“Integrating an SSP with Prebid might go from 40 hours to 20 hours of work – but Open Bidding is still 20 minutes,” said Patrick McCann, SVP of research at CafeMedia, one of the publishers in the closed beta. Look no further...
Read MoreThe next time that user visits a website that monetizes with advertising, the party responsible for selling the ad space (most likely the publisher’s SSP partner) would call the FLEDGE API, triggering an auction in the browser...
Read MoreThe bad guys have active connections to purchase inventory from DSPs as well as active accounts as supply providers with SSPs. Using DSPs, they identify cheap traffic sources such as in-app display or interstitials and funnel it into an SSP, disguising it as pre-roll in-stream video. This allows them to flip it at a CPM that is 5x the price paid.
Read MoreI caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant’s Malvertising & Ad Quality Index Q1 2021 report . It seems Google has slipped in the SSP rankings related to...
Read MoreThe integration between Magnite’s video ad server (SpringServe) and video SSP (SpotX) could also improve the user experience in CTV around ad pod delivery and commercial breaks, Buckley said. While SpotX (the video SSP Magnite...
Read MoreAnd in another year, the average should tick up again to seven, said Lauren Fisher, Advertiser Perceptions VP of business intelligence. The SSP trend is the mirror opposite of what happened with DSPs. The average number of...
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