Bob Iger clarified his initial comments on sale of Disney’s linear TV networks, saying it was a trial balloon to test Wall Street reaction. Efficiency has improved and it is seeking partnerships with streaming services.
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Brands face pressure to reduce their carbon footprints from online ad campaigns. Solutions include KPI metrics, targeting optimization, optimizing tech stacks and creative, reducing programmatic buying, using green ad tech providers with AI cautiously, and partnering with independent auditors.
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DVB releases BlueBook S100 report, which recommends forming CM-EE working group to ensure energy efficiency in developing Commercial Requirements. Initial focus on 4 identified use cases.
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At IBC 2023, exhibitors had an optimistic outlook on the industry focusing on sustainability and reducing complexity. OTT platforms spoke of strategies to increase fan engagement while media companies sought easy ways to tie streaming tech stacks. Companies are using advanced tech and tools to help retain audiences while exploring new business models and IP-based video transport solutions.At IBC 2023, exhibitors had an optimistic outlook on the industry focusing on sustainability and reducing complexity. OTT platforms spoke of strategies to increase fan engagement while media companies sought easy ways to tie streaming tech stacks. Companies are using advanced tech and tools to help retain audiences while exploring new business models and IP-based video transport solutions.
Read MoreOTT service providers can reduce streaming cost by up to 68% using HEVC, AV1, content-adaptive encoding and AI compression. AI-driven compression can increase savings up to 75% while content-adaptive encoding adds 40% reduction for AVC, 20% for HEVC and no improvement for AV1. Simulcasting multiple codecs provides 27% total traffic savings.OTT service providers can reduce streaming cost by up to 68% using HEVC, AV1, content-adaptive encoding and AI compression. AI-driven compression can increase savings up to 75% while content-adaptive encoding adds 40% reduction for AVC, 20% for HEVC and no improvement for AV1. Simulcasting multiple codecs provides 27% total traffic savings.
Read MoreStreaming providers are looking for ways to reduce cost and maintain video quality. Your Media Transformation provides streaming optimization solutions and AI compression to achieve savings up to 76%. Zero rating, resolution reducing, dynamic frame rates, content orchestration & motion complexity can result in 68% bandwidth reduction without sacrificing QoE.Streaming providers are looking for ways to reduce cost and maintain video quality. Your Media Transformation provides streaming optimization solutions and AI compression to achieve savings up to 76%. Zero rating, resolution reducing, dynamic frame rates, content orchestration & motion complexity can result in 68% bandwidth reduction without sacrificing QoE.
Read MoreCompanies showcased 8K TVs at IFA but lacked content, instead relying on upscaling and NFTs. EU rules permit lower power settings, diminishing viewing experience. Forecasts show 160,000 8K sets in 2022, rising to 400,000 next year; Omdia predicts 2.7 million 8K households by 2026. 4K displays still dominate, proving 8K a niche market.Companies showcased 8K TVs at IFA but lacked content, instead relying on upscaling and NFTs. EU rules permit lower power settings, diminishing viewing experience. Forecasts show 160,000 8K sets in 2022, rising to 400,000 next year; Omdia predicts 2.7 million 8K households by 2026. 4K displays still dominate, proving 8K a niche market.
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MPEG has ratified 3rd editions of VVC and VSEI, 11th edition of AVC, HEVC CDAM amendments for neural network post-filtering. ISOBMFF extended to support uncompressed video/images. MPEG-DASH update adds dynamic multimedia delivery. Bitmovin claims new Player Web X with structured concurrency.
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Curation offers potential cost savings and performance benefits for media buyers and brands. It can create PMPs, strengthen trust, precision and privacy. Challenges such as post-cookie environments and sustainability must be addressed to fully realize its advantages.
Read MoreCuration offers potential cost savings and performance benefits for media buyers and brands. It can create PMPs, strengthen trust, precision and privacy. Challenges such as post-cookie environments and sustainability must be addressed to fully realize its advantages.
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Lower Carbon Graphics (LCGFx) technology developed by BBC Research & Development reduces energy consumption in home televisions. Tests on OLED, FALD and Direct LED screens show reducing luminance and bold colours can save energy, with up to 76% savings. This innovative solution can be implemented in millions of UK households.
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IMAA independent agency members predict BVOD/CTV and digital video will experience the most growth in the upcoming year while print advertising is expected to decline by 25% or less, with linear television, radio, and cinema predicted to remain flat. Talent, creative content, and sustainability credentials are important factors for agencies in decision-making.
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