Twitch Archives - Today-In.Video

Amazon Launches Sponsored TV to Bring Smaller Brands Into Streaming

Broadcasting Cable | Oct 25, 2023 | Advertising

Amazon has launched Sponsored TV, a self-service ad system that enables small and medium-sized brands to advertise on Amazon Freevee, Twitch, and Fire TV apps. With no upfront costs and machine learning optimization models, brands gain forty times more branded searches than web advertising alone. Consultant Jon helps Amazon sellers make cost efficient use of this streaming TV advertising for customer connection.Amazon has launched Sponsored TV, a self-service ad system that enables small and medium-sized brands to advertise on Amazon Freevee, Twitch, and Fire TV apps. With no upfront costs and machine learning optimization models, brands gain forty times more branded searches than web advertising alone. Consultant Jon helps Amazon sellers make cost efficient use of this streaming TV advertising for customer connection.

Twitch’s Simulcasting Ban is Officially Over

Tubefilter | Oct 23, 2023 | Content, Providers

Twitch has relaxed its simulcasting policy, enabling streamers to broadcast to other platforms. Must maintain HD stream quality and not link streams in chat/profile. Former partners also eligible for re-partnering.Twitch has relaxed its simulcasting policy, enabling streamers to broadcast to other platforms. Must maintain HD stream quality and not link streams in chat/profile. Former partners also eligible for re-partnering.

Streamers Launch First Official Trade Group

AXIOS | Sep 26, 2023 | Providers

Streamers have formed an official trade group, led by Twitch, YouTube Gaming, Facebook Gaming and Mixer, to negotiate with publishers and platforms, promote fair labor practices and provide educational resources. The group gives streamers a unified voice to address their needs in the quickly evolving streaming industry.Streamers have formed an official trade group, led by Twitch, YouTube Gaming, Facebook Gaming and Mixer, to negotiate with publishers and platforms, promote fair labor practices and provide educational resources. The group gives streamers a unified voice to address their needs in the quickly evolving streaming industry.

Data: Twitch Viewing Down 5% YoY

advanced | Sep 22, 2023 | Providers

Twitch viewership is decreasing, with avg. concurrent channels down from 105,000 in 2021 to 92,500 in 2023. YouTube and KICK are increasingly popular, with hours watched up 32% and 44% respectively. To stay ahead of user preferences, competition is rising in the live streaming industry.Twitch viewership is decreasing, with avg. concurrent channels down from 105,000 in 2021 to 92,500 in 2023. YouTube and KICK are increasingly popular, with hours watched up 32% and 44% respectively. To stay ahead of user preferences, competition is rising in the live streaming industry.

Amazon Says TNF Averaged 16.6M Viewers Across “All Media Platforms”, But Doesn’t Provide Any Transparency

Dan Rayburn | Sep 16, 2023 | Providers, Sports

Amazon Prime Video reported average viewership of 16.6 million viewers across multiple platforms for the Thursday Night Football kickoff game. Nielsen’s new report includes Amazon’s data but lacks transparency and accreditation from the Media Rating Council, making it hard to compare viewership with previous events.Amazon Prime Video reported average viewership of 16.6 million viewers across multiple platforms for the Thursday Night Football kickoff game. Nielsen’s new report includes Amazon’s data but lacks transparency and accreditation from the Media Rating Council, making it hard to compare viewership with previous events.

TV Ratings: ‘Thursday Night Football’ Hits Amazon High

The Hollywood Reporter | Sep 16, 2023 | Providers, Sports

The Thursday Night Football opener between Eagles and Vikings had 15.05 million viewers, the biggest since the game moved to streaming. It rose 15.5%, with 16.6 million when combined with Twitch and NFL digital data. This was calculated using Nielsen’s panel-based measurement and Amazon’s first-party viewing signal.The Thursday Night Football opener between Eagles and Vikings had 15.05 million viewers, the biggest since the game moved to streaming. It rose 15.5%, with 16.6 million when combined with Twitch and NFL digital data. This was calculated using Nielsen’s panel-based measurement and Amazon’s first-party viewing signal.

Data: Twitch Losing Users

Advanced Television | Sep 4, 2023 | Providers

Twitch’s global streaming audience market share has dropped, with over 450,000 streamers and 200,000 viewership lost since 2021. Average monthly viewership fell from its all-time high of 9.9 million in August 2022 to 7.6 million viewers in May 2021. In response, Twitch introduced unpopular revenue share policies.Twitch’s global streaming audience market share has dropped, with over 450,000 streamers and 200,000 viewership lost since 2021. Average monthly viewership fell from its all-time high of 9.9 million in August 2022 to 7.6 million viewers in May 2021. In response, Twitch introduced unpopular revenue share policies.

Stream From OBS to Twitch and Preview with SRT-WHEP

DEV Community | Aug 29, 2023 | Vendors, VideoTech

Install OBS, setup Twitch, run SRT-WHEP, create input stream in OBS, stream to Twitch, preview with WHEP Web Player, end stream with OBS.

Teenagers Turn to YouTube Before TV, Precise TV Finds

Broadcasting Cable | Aug 20, 2023 | Industry Insights, Providers

Teens are mostly watching YouTube rather than TV, according to a report from Precise TV. A survey of 1,000 families with teens aged 13-17 showed higher ad recall when watching YouTube than mobile gaming apps or ad supported TV.

Adobe, YouTube, and Twitch to Enhance RTMP with Not-For-Profit Veovera Software Leading the Initiative

Dan Rayburn | Aug 1, 2023 | VideoTech

Veovera Software is modernizing RTMP, a protocol widely used in streaming to enhance it with the latest video and audio codecs. The goal is to update the specification to maintain compatibility while ensuring lower latency and better quality of content. This initiative has been backed by members of the organization such as Adobe, YouTube, and Twitch.

Movies Hold Viewer Attention More Than TV Series: Research

Jul 21, 2023 | Industry Insights

QUT’s study found that viewers pay closer attention to movies than TV series, with 63% of movie viewing receiving our full attention compared to 50% for scripted series. Though both remain popular, quarter of those surveyed never use a second device while watching. Younger viewers are more likely to play shows in the background.

Gen z Viewers Aren’t Watching TV, But Their Video-watching Habits Are Very TV-like

Jun 30, 2023 | Industry Insights

One way to peek at the future of TV is to look at what today’s teens and twentysomethings are — and are not — watching. And one place to survey that landscape is VidCon, the annual Comic-Con-like event for the digital video industry. There are seemingly more options than ever for video audiences — as covered in the video below, featuring interviews with more than two dozen VidCon attendees — but Gen Z viewers’ attentions seem to have consolidated to three primary platforms: YouTube, TikTok and Twitch. By contrast, this audience isn’t really tuning into traditional TV and some aren’t even watching streaming services like Netflix. What’s funny about these viewers not really watching traditional TV or even traditional streaming services is the way they watch platforms like YouTube, Twitch and even TikTok is often pretty similar to how previous generations watched traditional TV: something to play in the background while doing other tasks. Continue reading this article on digiday.co…

Tag: Twitch