Advanced Television Ltd. is a media services provider with 20 years experience in TV production, editing, post-production and distribution. Services include broadcast solutions, corporate videos, webcasting and streaming for excellent results.
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CTV advertisers seek cost-efficiency via supply consolidation, parameterization and single ad server to reduce bid duplications and ad repetitions.
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U.S. linear TV ad spend was $61.31 billion while CTV/digital advertising saw an 11.6% increase to a total of $25.09 billion in Q3 this year. Political ad spend grew 2.5% compared to four years ago, with a major spike expected during even numbered years due to elections. Traditional sellers saw a 5.6% decline and national TV/video advertising experienced a 3.2% drop, while local TV ad spend declined 2.8%.
Read MoreGlobal SVOD subscriptions will still grow. Smaller streaming services are gaining in the US and traditional pay TV services are losing subscribers, prompting them to rethink how to remain competitive. Netflix is leading, while Disney+ and YouTube are also growing. TVision helps pay TV services adapt with usage insights.
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US ad spending rose 3.2% in October, the fourth consecutive month of growth. It was the biggest rise since July due to agencies recovering from recession. It looks to be a positive trend, with the top 10 ad categories all growing 3.3%.
Read MoreAmazon is planning to launch ad-supported Prime Video in Australia in June 2024. It will be available later in other countries such as US, UK and Canada. Prime members have the option of paying for an ad-free version, but Amazon Prime is being scrutinized by the FTC for potentially enrolling users without consent.
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FAST video services are highly engaging; US leads the world due to local news, weather, and major providers like Weather Group TV, Pluto TM, Amazon Freevee, LG, Roku, Samsung and Rakuten. Content is easily located through friends’ and family’s recommendations.
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Major U.S. streaming services have seen rapid growth in their catalogs over the past two years, with Amazon leading the way. Netflix’s movie catalog grew from 3,766 to 3,977, Hulu’s from 916 to 2,419, Max’s from 1,932 to 2,168, Disney’s from 742 to 1,400, Paramount’s from 642 to 830, and Apple TV Plus from 17 to 69.
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Hispanic consumers have increased interest in video streaming, AR/VR, second-screen activities, shoppable TV and interactive content. Second-screen platforms such as Arena offer engagement and viewership. Shoppable TV appeals to Hispanics, but security concerns remain. 25% of Hispanics are interested in interactive content, rising to 33% for those with children.
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Global sports media rights now worth a record $56bn and projected to exceed $60bn. Football is the highest valued at $19.183bn. NFL is top property at $12.433bn, while US is top market at $27.521bn. NFL, NBA, FIFA driving strong performance and potential for greater commercial success.
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Munch, an AI-powered startup, raised $7.2M in seed funding to create short-form video from long-form content. It offers monthly and annual subscription plans and automates labor for 65% US and 25% international clients paying fees ranging from $49-$220/month.
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By 2024, global pay TV penetration is predicted to decline for the first time due to streaming services and expensive US bundles. Other regions like Asia-Pacific and Europe are growing, but by 2025 all areas will be affected, with North America already halving its peak of 84%. Cable companies may use custom bundles, such as Disney/Charter’s, to slow the loss of subscribers.
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