Tag: Unscripted

Analysis: Crime & Thriller Tops SVoD Spending

Advanced Television | Oct 7, 2023 | ,

Netflix, Prime Video, Disney+, Apple TV+, Paramount+, and Max/HBO Max will invest $42 billion in film & TV content this year, with 7% growth. Originals in crime, thriller, sci-fi & fantasy genres plus increased spending on unscripted content drive the growth, with content acquisitions contributing as well.Netflix, Prime Video, Disney+, Apple TV+, Paramount+, and Max/HBO Max will invest $42 billion in film & TV content this year, with 7% growth. Originals in crime, thriller, sci-fi & fantasy genres plus increased spending on unscripted content drive the growth, with content acquisitions contributing as well.

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As Budgets Tighten, Streamers Focus on Cheaper Unscripted Programming

Tv Technology | Oct 6, 2023 |

Major streaming companies are shifting focus to unscripted content like game shows and reality TV. Crime & Thriller is the top SVoD investment at $12 billion this year. Netflix leads investments, while Disney+, Paramount+ and Apple TV+ plan to increase their budgets.Major streaming companies are shifting focus to unscripted content like game shows and reality TV. Crime & Thriller is the top SVoD investment at $12 billion this year. Netflix leads investments, while Disney+, Paramount+ and Apple TV+ plan to increase their budgets.

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Back-To-School: Streaming Declines, Broadcast/Cable Gain

MediaPost | Sep 20, 2023 |

August saw a 7 point year-over-year rise in streaming TV viewing. Broadcast and cable viewership, led by viewers aged 65+, also increased from July. YouTube, Netflix, Hulu, Prime Video, Disney+, Peacock (1.2%) and Paramount+ (1.1%) saw growth due to hit summer content.August saw a 7 point year-over-year rise in streaming TV viewing. Broadcast and cable viewership, led by viewers aged 65+, also increased from July. YouTube, Netflix, Hulu, Prime Video, Disney+, Peacock (1.2%) and Paramount+ (1.1%) saw growth due to hit summer content.

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Decoding TV Demand: Which Genres Rely on Mega Hits and Which Spread the Love?

TVREV | Sep 17, 2023 | ,

Documentary dominates genres in demand with 54% of unscripted content, according to Parrot Analytics. Drama is difficult to break out due to high competition; however, documentary is dispersed evenly. Content providers can use these insights to make smarter programming and investment decisions.Documentary dominates genres in demand with 54% of unscripted content, according to Parrot Analytics. Drama is difficult to break out due to high competition; however, documentary is dispersed evenly. Content providers can use these insights to make smarter programming and investment decisions.

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Disney Closes Upfront with Commitments ‘in Line’ with Prior Year

Adweek | Aug 9, 2023 | ,

Disney has announced the closure of its upfront talks with $9 billion in advertiser commitments. 40% of the total funds went to streaming and digital (including Disney+, Hulu, and ESPN+). This was despite slow markets due to macroeconomic conditions and a writers strike. ABC went with an unscripted-heavy fall lineup as a safeguard. Bob Iger touted the combined ad platform of Hulu and Disney+.

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