The IAB Tech Lab’s Advanced TV Working Group introduces an addendum to VAST that supports cookieless attribution reporting for Google Chrome browser’s Attribution Reporting API. This mechanism allows measurement companies to provide campaign performance data without relying on third-party cookies and is a step to enabling a more privacy-sensitive internet.
Read MoreThis is what happened between the 15th and 20th of December!
Read MoreBackground: With the release of VAST 4.x, the latest versions of the digital video ad serving template, the Universal Ad-ID feature was introduced to address inconsistencies in how creative identifiers were assigned across various systems. This feature provides a means for an authoritative program such as Ad-ID or any company’s […]
Read MoreImparja TV broadcasts five stations from MediaHub Australia and their broadcast area is now over 3.6 million square kilometres, spanning six states and territories with an estimated one million resident viewers. This month Imparja renewed and expanded its broadcast services agreement with MediaHub Australia for five more years. The renewed agreement includes amongst many other […]
Read MoreImparja TV broadcasts five stations from MediaHub Australia and their broadcast area is now over 3.6 million square kilometres, spanning six states and territories with an estimated one million resident viewers. This month Imparja renewed and expanded its broadcast services agreement with MediaHub Australia for five more years. The renewed agreement includes amongst many other […]
Read MoreHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back “Dramatic,” “outlandish” and “false” – that’s how Apple SVP Craig Federighi described claims being made by the ad tech industry about Apple’s forthcoming IDFA changes in iOS 14. During a recorded speech at the European Data Protection & Privacy Conference on Tuesday, … Continue reading »
Read MoreThe extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of having to use separatemeasurement tags for each platform.
Read MoreVAST is a template for structuring ad tags to media players. Using an XML schema, VAST transfers metadata about an ad from the ad server to a media player
Read MoreThe Digital Video Ad Serving Template (VAST) macros are a powerful tool used for communicating a broad array of data points when delivering VAST ads. When using Server Side Ad Insertion (SSAI) technology for ad delivery, there may be a lack of reliable client-side data, which ultimately makes the data […]
Read MoreNEW YORK, LONDON, SINGAPORE — Video advertising platform Unruly today announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless […]
Read MoreWhat causes an otherwise perfectly good ad slot to become an ad hole?
Read MoreRegional viewers start losing access as a problem arises over transmission tower maintenance.
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